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View Diary: Eureka! Great Kerry idea (246 comments)

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  •  Great.. another slogan... (none)
    Sorry - not to toss water on our little firestorm of marketing brilliance here, but how do we think another new slogan is going to win this election?

    The Kerry campaign is saying all the right things, but they are just words.  We should be focused on how we can help the campaign in concrete ways rather than thinking up new ways to say things that they are already saying and for which they already have too many ideas - I mean the idea that we are going to market our way to the White House is just plum crazy.. and even if you can market yourself to the White House, the odds that the "Where's the Beef" hit of the campaign is going to a.) be discovered on this blog, b.) be identified and codified by the powers that control the marketing message of the campaign are someplace between slim and zero.

    Write letters to the editors, volunteer for GOTV... this is time better spent than debating the finer points of the difference between saying that Bush screwed up the Iraq war because he was "Wrong" or because he "Owns it."...

    •  We can do both (none)
      We can volunteer and get out the vote, and also talk about marketing ideas for the Kerry campaign. The truth is, many elections turn on such ideas ("there you go again"), and sometimes these ideas do bubble up from the grassroots. I definitely agree with your sentiment -- we really have to work hard, doing real volunteer work, and not just sit around talking about strategy. But at the same time, it's naive to think this election won't be heavily influenced by marketing decisions, and we can take grassroots action in that department as well.


      "It is a common delusion that you make things better by talking about them." - Dame Rose Macaulay

      by Zackpunk on Mon Sep 13, 2004 at 01:49:47 PM PDT

      [ Parent ]

    •  As many have pointed out . . . (none)
      this would be a nice approach to take in letters to the editor, so I don't think this is a waste of time.  As far as the Kerry campaign already "saying all the right things," I have to disagree--maybe now that they've added some new members to the team, they'll get a clear message out.  But they haven't done it yet.  
    •  Uh... (none)
      ...even if you can market yourself to the White House...

      I think this was proven in 2000, if not before.

      And somebody in the Kerry campaign knows it.  The whole "W stands for Wrong" schtick is nothing but marketing.  I don't like it, but it works.  After all, Bush is running on NOTHING but marketing.  So be it.

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