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View Diary: The Ad That Will Ruin McCain's Week (294 comments)

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  •  There is a reason these voters are called (6+ / 0-)

    low information voters. It  these voters and the media that the McCain ad was aiming. Obama could do a broader release of his response ad, forcing the news shows to cover it at least as much as they did McCain's.

    •  Thoughts from an advertising person: (7+ / 0-)

      -- very good script

      -- cheap shots about 'low information voters' and 'spoon feeding' are not called for. Sound-bytes and video clips get through to people who, however 'high-information' they are, happen to not be focused on the ad when it comes up. All viewers tune out - some a little, some a lot - during commercial breaks. That's a healthy response. Reading press clippings requires a focus which just may not be there at the moment.

      -- suggestion: pretty good timetable could be in McCain's voice, with or without the corresponding visual footage.

      The splurge is working!

      by gotgat54 on Tue Jul 29, 2008 at 06:59:07 AM PDT

      [ Parent ]

      •  I work in Hollywood (13+ / 0-)

        so I know a thing or two about scripts, editing, etc.

        After thinking it over I do think using McCain's "pretty good timetable" video clip would work. In addition, I love the idea ShadowSD presented above, where you transform from the blurry McCain shot of Obama dribbling the basketball into the vivid actual footage where he sinks the basket and the troops all cheer.

        It would really be a slam dunk ad.

        Old Man McCain.com - the best anti-McCain blog on the web!

        by existenz on Tue Jul 29, 2008 at 07:37:04 AM PDT

        [ Parent ]

        •  That it would. (3+ / 0-)
          Recommended by:
          NYCee, Gustogirl, Night Train

          Smart tight editing, and meaningful transitions & juxtapositions make all the difference here, as always

          I worry, though, that whooping it up with the Kuwait troops is not quite the same as visiting wounded soldiers. However, can't be helped; not without straining the possibilities of a very brief ad. Don't think it matters all that much anyway.

          The splurge is working!

          by gotgat54 on Tue Jul 29, 2008 at 08:06:32 AM PDT

          [ Parent ]

          •  Obama visited the wounded troops in (10+ / 0-)

            the Green Zone while in Baghdad.  How do I know?  because for three days now Andrea Mitchell on MSNBC, latest last night on Hardball, has been calling McCain's ad a LIE, FALSE - she is steamed, why? because Obama kept the troop visit so low key that she had to scrounge around to find out from the military.  

            She felt ignored because she did a good piece of investigative reporting and noone wanted to listen, all they wanted to talk about were McCains'a false claims, by playing the ad over and over again.  That's how the game is played in the dirty pool of politics.

            Sometimes the MSM can be useful when they do their jobs well.  These are the kind of statements most people remember.  Most people do not watch TV, they are doing soemthing else, cooking dinenr, eting dinenr, putting the kids to bed, supervising homework, whatever.  People do not sit glued to their sets hanging on every word. Also, most people are not junkies the way those who follow these blogs are.  Otr of they are they are addicted to other things.

            Selling politicians messages is no difference than selling soap.

    •  Low information voters (3+ / 0-)
      Recommended by:
      oceanview, GWboosebag, axel000

      don't even watch the news, or if they do, not much.  It needs to be an ad, so they see it as they are watching Deal or No Deal, etc.  For many people, the ads they see will be their total information.

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