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View Diary: The Ad That Will Ruin McCain's Week (294 comments)

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  •  logic versus psychology (6+ / 0-)

    The strategy of the ad is to get Scarbro and Mika, etc. talking about this ad. The footage of him actually saying it is there and can be played or mentioned as part of the discussion.

    You'll notice that the anti-Obama ads don't use any actual Obama audio. They simply make assertions. They happen to false assertions, but if they weren't working, we wouldn't be having this discussion, would we?

    Yes, logically it is stupid to be swayed by ads that simply make assertions without any backup. But such ads are used anyway because they work.

    The ad-makers could create both versions, see which one plays better, then put the best one on TV.

    I agree with existenz. This is what focus groups are for.

    The point is to put McCain on defense.

    "if you are explaining you are losing"

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