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View Diary: ABC: Here's what trying to scare voters actually looks like (174 comments)

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  •  McClatchy Cites Small Study That It's Working (1+ / 0-)
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    James Kresnik

    I'm not surprised. As much as the public decries negative campaigning, they buy it:

    Small study suggests McCain ads lampooning Obama hurt

    A small study of people's reactions to the Britney-Paris ad suggested, however, that while people don't like the ad, it caused them to doubt Obama, and small percentages who'd said before viewing the ad that they'd vote for him said afterword that they wouldn't.

    The results:

    Before viewing the ad, 75 percent of the Democrats said they would vote for Obama. After viewing the ad, that percentage was 72, while undecideds rose from 13 to 15 percent and those favoring other candidates rose from 3 to 4 percent.

    The number who said they would vote for McCain, however, remained unchanged at 9 percent.

    Similar results were recorded for Republicans and Independents. Republican support for Obama dropped from 8 to 6 percent, while McCain's percentage remained unchanged at 74 percent. Undecideds rose from 16 to 18 percent, however.

    Only among independents did the drop in Obama's percentage, from 44 to 43 percent, accrue to McCain, whose support went from 33 top 34 percent.

    Looks like the McCain camp found its voice. My hope is they're doing this too soon and if they continue, they're create a backlash.

    There will certainly be another round after the campaign that will feature Obama's acceptance speech at Invesco Field.

    Here's a link to a short article about the study. The title is "Republicans are Disturbed, Skeptical and Saddened after Viewing New John McCain Ad" so maybe that's hopeful.

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