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  •  What will really hurt Sinclair (4.00)

    I work in the local tv market of Raleigh, where some of this license challenging stuff is going on.  I have good friends who work at one of the local Sinclair affiliates.  Let me tell you, they're NOT afraid in the least of the license challenges that Steve Soto has proposed.  I mean, what's the point?  If they air it, then fine, challenge away, I'm all for taking revenge on them.  But the goal should be to shut down the broadcast before it happens.

    What they're deathly afraid of is the stink of this thing will somehow waft over to their advertisers.  That's of course why they're not selling local ad time for this show.   Having worked in the ad department of Sinclair's competitor, I know that local Sinclair stations make over 60%  of their ad revenue from their nightly 6pm newscast.  That's their bread and butter.  You make a concerted effort to go after their top advertisers on the 5pm/6pm news hour and you'll have the executives spiking this show so fast it'll be amazing.

    •  Good to know (none)
      Sounds like a fruitful angle on the local advertisers.

      A ship in port is safe, but that's not what ships are for. Rear Admiral Grace Murray Hopper

      by boadicea on Mon Oct 11, 2004 at 11:46:46 PM PDT

      [ Parent ]

    •  PLEASE write a diary about this (none)
      This is important information and I formally request you write a diary on it.

      Title it something specific and attention-grabbing like: "TV insider says: Boycott Sinclair's NEWSCAST advertisers". Whatever you title it, you need to make clear that you have new and highly relevant information specifically about the newscast advertisers.

      Any more information you have about who those specific advertisers are would probably be super-appreciated.

      A word after a word after a word is power. -- Margaret Atwood

      by tmo on Tue Oct 12, 2004 at 12:52:42 AM PDT

      [ Parent ]

      •  A diary entry??? (none)


        This is my first post on Kos.  I don't even know what a diary entry is.  What does that do?  How do I do it.... Oh wait, I see the button, "Diary Entry".  Ok, got it... I think.


    •  do you know how the affiliate thing works? (none)
      Can a local station opt out and distance themselves from this, or would they have to completely sever their Sinclair ties to do so?  Basically, to what extent can Sinclair control what its affiliates air?

      A Badnarik supporter who wears a Kerry/Edwards '04 hat when talking to people in swing states.

      by Delirium on Tue Oct 12, 2004 at 12:21:07 PM PDT

      [ Parent ]

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