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  •  The difference is... (2+ / 0-)
    Recommended by:
    LordMike, schnecke21

    ...that the Prius is really only a loss-leader for Toyota.  They market the Prius to get the environmentals off their back as the rest of their line slides on fuel efficiency as they push into the SUV & Truck market (where the real money was made, at least until last year and $4/gallon gas).

    They make their money elsewhere so they can sell the Prius at a slight loss (which would be a large loss if they had the healthcare/legacy costs that the Big 3 do).

    "An army of principles can penetrate where an army of soldiers cannot." - Thomas Paine

    by Mister Gloom on Thu Dec 11, 2008 at 02:15:34 PM PST

    [ Parent ]

    •  Toyota claims they make a profit on the Prius (0+ / 0-)

      Nobody has convincingly proved otherwise.  It's probably not a huge profit, but still.

      The Volt, however, certainly will be a loss leader for GM.  The difference is the amount of very expensive batteries the two vehicles contain.

      •  Do You Have a Link? (0+ / 0-)

        All I've seen, and I've seen it in numerous places, is that the Prius doesn't make money.  

        The revolution will not be televised, but we'll analyze it to death at The Next Hurrah.

        by Dana Houle on Thu Dec 11, 2008 at 04:04:27 PM PST

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        •  Here's one... (0+ / 0-)

          ...from just before the current Prius was released.

          Hybrid driven: Toyota aims the 2004 Prius at a mass-market audience and gives us a glimpse of things to come

          Automotive Industries,  Oct, 2003  by John Peter

          While the rest of the automotive world is struggling to make a business case for hybrids, Toyota Motor Company is making money. According to Toyota, the last few month's worth of the current generation Prius brought in a small profit (industry insiders say about $1,100 dollars per vehicle).

          (on page five in the same story)

          The price for the 2004 Pius stays the same with an MSRP of $19,995, and Toyota assures us that the vehicle will be profitable over its four-and-a-half to five-year cycle.

          Keep in mind the previous Prius was smaller, got worse mileage, and sold rather poorly.  If that version was profitable, this version certainly is, especially on the higher trim levels.

          •  Uh, a Five Year Old Article Hardly... (0+ / 0-)

            ...refutes the idea that now and in recent years that Toyota loses money on the Prius.  

            And keep your "duhs" to yourself.  

            The revolution will not be televised, but we'll analyze it to death at The Next Hurrah.

            by Dana Houle on Fri Dec 12, 2008 at 09:02:19 AM PST

            [ Parent ]

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