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View Diary: Going broke - Nova M and Progressive Radio. (57 comments)

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  •  I think (0+ / 0-)

    IPods, MP3's, podcasts and sattelite radio are killing terrestrial radio. Not to mention the online content.

    There are just to many alternatives these days. The landscape has changed and the non-terrestrial competition is fierce. I think 10 years from now you likely won't recognize radio.

    •  They already have. (0+ / 0-)

      We're just picking up the pieces.

      •  The question is (0+ / 0-)

        will the pieces even survive?

        I wrote a diary today about the death of a radio show I really liked.

        •  That show was on borrowed time. (1+ / 0-)
          Recommended by:

          Not to say that Carolla was bad, but...I've had nothing good to say about CBS Radio's Regional Morning Show Replacement Plan since it was revealed.  It was bound to fail, and fail it has.  Massively.  Replacing one national host with ten you hope might break out is not a sound strategy.

          There's no discount for agreeing with me.

          by vcthree on Thu Feb 19, 2009 at 03:49:11 PM PST

          [ Parent ]

          •  I'm not in the radio business (1+ / 0-)
            Recommended by:

            just know the shows I like. That why I bought a lifetime membership to Sirius when Stern went there.

            Boy I hope that wasn't a bad move.

            What makes you think Carolla was doomed to fail? What's the answer?

            •  It was CBS Radio not having a plan. That's why. (1+ / 0-)
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              I always felt from the beginning that when they had all these regional morning shows to replace the Howard Stern juggernaut, that they were auditioning a group of shows in certain markets to see who they'd give the old network over to in about a year or so.  The Roth project failed, the project in Cleveland failed, the Free FM project failed, and the O&A: Resurrection failed.  And the constant management changes at several CBS stations didn't help matters.

              Bottom line: CBS had no cognitive plan, post-Stern, and that's what doomed ALL those shows to eventual failure.  They didn't give any of these programs any time to build an audience; they thought they could just stick in Cog A and Cog B Show, and draw at least 50% of the audience share lost by Stern's departure.  They were wrong.  Dead wrong.  Even so, Carolla was the longest surviving program (other than The Junkies here in the D.C. Metroplex) in that whole Free FM Morning debacle, so I'd call it a success by any measure.

              But I think this puts CBS Radio to bed.

              There's no discount for agreeing with me.

              by vcthree on Thu Feb 19, 2009 at 04:06:39 PM PST

              [ Parent ]

        •  This was bound to happen with radio. (0+ / 0-)

          The business models at a lot of these companies are changing.

          They no longer believe that they can grow old with their audiences.

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