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View Diary: How BC04 made better use of its email list (238 comments)

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  •  They also had a much bigger listq (none)
    RNC has spent years building up their e=mail list, which is now well over 7 million names.  Kerry/DNC at their best I think hit 2.5 million.

    Kerry/DNC should have done a MUCH better job of growing their list, which obviously helps in organizing, message delivery and fundraising.  

    With a larger list, they could have balanced the fundraising vs message content of the e-mails much better.  

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