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View Diary: How BC04 made better use of its email list (238 comments)

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  •  Kerry did a much better job recruiting volunteers (none)
    Analyzing emails in the last two week alone is a pointless exercise. I agree Kerry did many more fundraising emails overall than BC, but Kerry did a MUCH better job at recruiting volunteers over the length of the campaign with their email list. In fact, as soon as the DNC ended, every email they sent out in the following two weeks was about signing up for their Volunteer Center. Then the emails moved to signing up for the "travelers" program and then for the "call center" program. BC sent 2 or 3 emails about volunteering, max. And I found their email in the last week reminding people to "talk to their friends and family about voting for Bush" was juvenile.

    I understand they won, and I'm sure we can learn about some things they did well, but it is a bit outrageous to not acknowledge how far ahead of BC the Kerry campaign was on using the internet and their email list -- they recruited volunteers, set up an online phonebank people could use from home, and had an interactive blog. BC had little to none of that activity.

    •  That's a good point, but (none)
      person-to-person campaigning is VERY influential.  

      More emails with talking points for supporters is something KE04 should have done, and future Dem. campaigns will absolutely have to do.  I think the point is that the Dems will need to utilize email not only to fundraise or recruit volunteers, but also to use email as a way of synchronizing message.  If a new ad goes up with a specific message, then, an email should go out that has the same message and uses the same wording.  In such a fast-paced world with such media fragmentation, coordination between TV ads, radio ads, speeches, and email is absolutely essential. The Dems dropped the ball on the last part, and with more and more people going online, they can't afford to fall behind on this aspect. Emails are also easy to forward and print out to distribute while canvassing or whatever.  

      You are correct that KE04 online phonebank was a great innovation, and the Dems should continue with it.

      Patience, hard work, community

      by Newsie8200 on Mon Nov 08, 2004 at 11:16:11 AM PST

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    •  right (none)
      "I understand they won, and I'm sure we can learn about some things they did well, but it is a bit outrageous to not acknowledge how far ahead of BC the Kerry campaign was on using the internet and their email list -- they recruited volunteers, set up an online phonebank people could use from home, and had an interactive blog. BC had little to none of that activity."

      I agree with this statement. I got emails every week asking that I join in canvassing groups and I did. I guess we all got different emails. Whatever!

    •  I used the Kerry site to volunteer (none)
      It took a few tries and attending a couple meetings but that's how I ended up going to NH.

      I also liked the Kerry blog. The blog was far more effective at getting me to donate than the endless fundraising letters. I never used the phonebank, but I heard from many people that had and really liked it.

      Now that the campaign is over, I feel like I'm back where I started. Giving money isn't enough. I need something to do!

      So if "liberals" are an "elite", how come we aren't in charge?

      by Pam in MA on Mon Nov 08, 2004 at 11:42:29 AM PST

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