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View Diary: How BC04 made better use of its email list (238 comments)

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  •  Much more effective (none)
    People at work talked about the MoveOn email. It got attention and action. No one ever said "Did you see that email from the DNC?". The DNC seems terribly lazy to me - at least mentally. They seem to not really care and be going through the motions.

    Only small minds want always to be right - Louis XIV

    by Jamais Vu on Mon Nov 08, 2004 at 11:18:09 AM PST

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    •  it was (none)
      probably because they accompanied the email with "look at our new ad, contribute if you want it shown" or some other content-driven push along with a donte button.

      As we say in the web business "content is king."  And Kerry's email sadly didn't deliver that -- the MoveOn model should be the norm, not the exception.  Music for America did pretty well too IMHO, lots of event pictures and they even had some great "Partisan Jab" shorts.  Add in some form of entertainment or infotainment and it'll be much more memorable.

      Our 4th estate is actually the 5th column. :: Lick Bush

      by voltayre on Mon Nov 08, 2004 at 11:35:28 AM PST

      [ Parent ]

      •  Why not do both? (none)
        As you say, Moveon's emails had content and fundraising.  And I liked 'em.  I had more tolerance than some here for DNC/K-E emails, and donated often, but I never looked forward to reading them.  They should have done Moveon's bit and covered issues/news, then tied fundraising to it.  An idea would be to split the emails into columns so the fundraising button was handy and not to be missed, but the bulk of the email could be on substance.  Also, agreed with an earlier post that staffers should have been writing and credited for writing these on a personal basis.  Much more human, much more motivating to get out yourself and work the campaign.
    •  You're Right (none)
      People at my office were always forwarding the MoveOn E-mails to each other -- I don't think anyone ever forwarded the DNC e-mails.  MoveOn made you feel part of the process.  Here is this ad, watch it, if you like it help us get it on the air.  Sometimes I gave, sometimes I didn't. But I gave more often than I've ever given in my life.  

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