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View Diary: Big Media's gambit to protect their profit margins (191 comments)

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  •  I work for a Canadian publisher (1+ / 0-)
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    kurt

    and the parallels I see between our supposedly "dying" industry and that of print journalism are pretty strong.

    Both aren't so much in decline as they are in a state of transformation. The percentage of people in Canada who read for pleasure are the same now as they were in the sixties, which means - taking population growth into account - more Canadians are reading now than ever before. In the same vein, I'm pretty sure that more people are accessing news media now than at any other point in history.

    But people heavily invested/embedded in the old models, the ones that are going down the drain, like to make grand sweeping statements about how people are less informed, less cultured, less intellectual, less socially responsible than they were back in the day, simply because they're no longer buying the crap we gleefully shovel into their faces.

    And there's also the fact that - And I hate to say it - but many who've worked in traditional print media, especially but not exclusively the old guard, tend to have a really screwy take on the relationship between themselves and their consumers. Unlike other industries where the focus is upon providing people with what they want and how they want it, we've spent most of our existence dictating to people what they need and how they should need it.

    Suddenly, our audience no longer wants to play on our terms ... how dare they? People don't respect Journalism (tm) any more! No one appreciates Literature (tm) like they used to.

    And so on.

    May your anger be righteous.

    by bottlerocketheart on Sat Jun 06, 2009 at 04:44:50 PM PDT

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