Skip to main content

View Diary: Conservative Media vs. Progressive Media (153 comments)

Comment Preferences

  •  Yes (0+ / 0-)

    Huff Post

    They paid him $300M over 8 years, plus a $100M signing bonus, so he makes only $50M per year.

    He's heard on about 600 stations. At 3 hours per show, 260 shows per year, they each must sell $64,102 in advertising per hour just to pay his salary.

    Searching for intelligent life on the Internet. Please post a URL.

    by blue aardvark on Wed Jul 01, 2009 at 11:56:53 AM PDT

    [ Parent ]

    •  About $107/hr (3+ / 0-)
      Recommended by:
      fizziks, Uberbah, fayea

      If I am doing my math correctly $64,102 per hour divided by 600 stations works out to $107 per hour per station. That would seem easy to do and the numbers are very reasonable.

      "let's talk about that"

      by VClib on Wed Jul 01, 2009 at 12:06:20 PM PDT

      [ Parent ]

      •  You're right (2+ / 0-)
        Recommended by:
        fizziks, Uberbah

        I missed a step.

        Searching for intelligent life on the Internet. Please post a URL.

        by blue aardvark on Wed Jul 01, 2009 at 12:09:42 PM PDT

        [ Parent ]

      •  Very easy (1+ / 0-)
        Recommended by:
        VClib

        It's been a while since I was buying any radio time for anything, but a couple of 30-second spots on a small station will easily bring in enough money to cover that, one spot on any station of decent size will take care of it.

        There's this myth that Rush is somehow "fake" in terms of having to be somehow subsidized, that his "backers" lose money but it's worth it because he spreads their "propaganda." Nonsense. He's a goldmine for the radio industry, the money Clear Channel pays him is probably a bargain on the level of the deal Michael Jordan got when we un-retired the first time ($30mil/year, if I remember right - he probably was worth a couple hundred million a year in revenue to the Bulls and the NBA).

        Oh, and most newspapers are losing money today - check out the New York Times, which isn't exactly leading the way in pushing conservative ideas. And almost all "ideological" magazines lose money - it's why they're nonprofits (National Review, The Nation, etc.)

        Sean Parnell
        President
        Center for Competitive Politics
        http://www.campaignfreedom.org

        •  Clear Channel posted a $400M loss (2+ / 0-)
          Recommended by:
          sacrelicious, rockwilder

          Hm, how much was Limbaugh's contract?

          Not saying the guy doesn't make them a pile of money, but since they're trimming everything else, he's quickly headed toward being their sole breadwinner, yet still not enough to cover what they pay him.  Not a healthy picture.

        •  Sean you are right (0+ / 0-)

          Limbaugh was one of the pioneers who transformed AM radio from a local mom and pop business into a national advertising media. You don't have to like his politics but he continues to be the industry's cash cow.

          "let's talk about that"

          by VClib on Wed Jul 01, 2009 at 03:30:51 PM PDT

          [ Parent ]

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site