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  •  are you thinking of Wild Oats? (6+ / 0-)

    My understanding is Trader Joe's is in the Aldi's universe.

    Which actually is a pretty good fit, corporate wise. Aldi's are cheap grocery stores in poorer neighborhoods, and Trader Joe's are a little swankier cheap stores in more affluent communities. Both rely heavily on generic/store label brands.

    •  The Whole Foods-Wild Oats merger... (4+ / 0-)
      Recommended by:
      PsychoSavannah, brein, JesseCW, washunate

      ...didn't go off entirely smoothly, either.

      Reuters: Whole Foods, FTC settle on Wild Oats merger
      Fri Mar 6, 2009 10:30pm EST
      By Diane Bartz

      WASHINGTON (Reuters) - Premium organic grocer Whole Foods Market Inc (WFMI.O) has settled an antitrust battle with U.S. regulators by agreeing to sell the Wild Oats brand, 13 functioning stores, and the leases and assets for 19 closed stores.

      The 13 functioning stores to be sold include 12 former Wild Oats stores and one Whole Foods store. Among the 19 closed stores, all of them Wild Oats outlets, some were shuttered before the merger was concluded and some after, Whole Foods said.

      The premium grocer must also sell the Wild Oats brand, according to the settlement.

      And then there was the sockpuppeteering by Mackey himself, which included badmouthing Wild Oats in the middle of merger negociations, potentially driving down his competitor's stock price and making the merger cheaper.

      N.Y. Times: The Hand That Controls the Sock Puppet Could Get Slapped
      By BRAD STONE and MATT RICHTEL
      Published: July 16, 2007

      SAN FRANCISCO, July 15 — On the Internet nobody knows you’re a dog — or the chief executive of a Fortune 500 company.

      Or so thought John Mackey, the chief executive of Whole Foods Market, who used a fictional identity on the Yahoo message boards for nearly eight years to assail competition and promote his supermarket chain’s stock, according to documents released last week by the Federal Trade Commission.

      Mr. Mackey used the online handle "Rahodeb" (an anagram of his wife’s name, Deborah). In one Internet posting sure to enter the annals of chief-executive vanity, Mr. Mackey wrote as Rahodeb, "I like Mackey’s haircut. I think he looks cute!"

      With all a chief executive has to do, the 14-hour days spent barking orders, digesting reports, motivating employees and courting Wall Street, why would they spend their time sparring with anonymous critics online? And what makes them think they won’t be revealed?

      His sockpuppetry became so notorious that Wikipedia lists it among
      notable public examples of the practice.

      In 2007, the CEO of Whole Foods, John Mackey, was discovered to have posted on the Yahoo Finance Message Board, extolling his own company and predicting a dire future for their rival Wild Oats Markets while concealing his own relationship to both companies under the screen name "Rahodeb."

      Fortunately for Mackey, other than a minor hit to his reputation, he apparently suffered no ill effects from his online behavior.  The merger certainly went through.

      "The party of ideas has become the party of Beavis and Butthead." ~ Paul Krugman.

      by Neon Vincent on Thu Jul 23, 2009 at 10:46:10 AM PDT

      [ Parent ]

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