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View Diary: MONSTERS! Corporate America attacks small VT brewery (61 comments)

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  •  Isn't part of the deal with trademarks... (2+ / 0-)
    Recommended by:
    kestrel9000, hpchicago

    that companies feel (or at least receive legal advice saying) that they have to defend them against all similar uses lest they become "diluted" and therefore unenforceable in the future? As ridiculous as this case is, it seems like trademark law encourages litigiousness.

    •  People That Feel Impassioned By this Case... (1+ / 0-)
      Recommended by:

      should work toward changing trademark law.  Another problem that small business owners face over trademarks is that if they were to obtain a waiver to sell their product in a small local market with a similar name, their brand would not have a value to be later sold to a larger regional or national company to make the small owners rich.  

      Just imagine if Ben and Jerrys had agreed to a similar arrangement when they were small. They would not have been able to sell their product outside of their state and could never have been sold to a larger company.

      Small companies often become large companies and want to take their name recognition with them.

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