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View Diary: Lessons from Norway (health care reformers take notice!) (228 comments)

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  •  I agree that direct to public advertising (3+ / 0-)
    Recommended by:
    phonegery, RustyCannon, SoCalSal

    of medications is a problem.  However, I don't think it applies much to the antibiotic problem.  I do not recall ever seeing an ad for any antibiotic on the TV machine.  Other meds, yes.  The antibiotic problem is twofold.  First, the antibiotics used in animal husbandry breeds resistance.  Second, people demand, and I don't mean merely ask, for antibiotics for their children and for themselves for nearly every respiratory infection that motivates them to go to a doctor.  If you, as a doctor, try to educate them away from this practice, they think you are the stupidest doctor and find another one who will give them what they want.  Most doctors come out of medical school with the high ideal of not overprescribing antibiotics but get beaten down by these demands in a few years.  Antibiotics have not only become overprescribed in practice, but the perceived need for them has become over-entrenched in our culture.

    I was wise enough to never grow up while fooling most people into believing I had. - Margaret Mead

    by fayea on Sun Jan 03, 2010 at 10:16:17 AM PST

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