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View Diary: Wingnut anti-Subaru campaign for courting gay market (128 comments)

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  •  response from Subaru re: diversity and marketing (none)
    I added to this to the original diary post, but have it here in the comments as well...

    UPDATE 12/27: Here is the response that a reader of my blog had from Subaru:


    Date: Mon Dec 27 13:29:14 EST 2004

    To: arnie

    Subject: Re: Owners Story (E-mail #650077)

    Thank you for visiting the Subaru Web site and for your message. We appreciate that you took the time to convey your thoughts to us. Your comments will be forwarded to our Marketing Department for their review.

    Our marketing strategy is one of targeting customers that appreciate the safety, control, and confidence that the Subaru All Wheel Driving systems provides. Our customers appreciate the adventure and fun that these vehicle attributes allow them to experience. Subaru has a very well educated owner base that celebrates, embraces, and appreciates diversity. Subaru markets vehicles to people who appreciate a safe and reliable value in the automotive category. Subaru does not pass judgement on peoples personal lives. We market vehicles to mountain bikers, skiers, nurses, teachers, rowers, campers, scientists, kayakers, and gays and lesbians.

    Have a great New Year!


    John J. Mergen

    Subaru of America, Inc.



    As a happy Subaru owner, I'm really glad to see that you support people of all persuasions through your open-minded advertising.  Keep up the wonderful work--on all fronts!


    Pam's House Blend

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