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View Diary: What's going down with Glenn Beck's ratings? (178 comments)

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  •  strong appeal to nostalgia (2+ / 0-)
    Recommended by:
    Overseas, Jeff Y

    1950s, perfectly appealing to folks over 60.

    But that's a limited time-sensitive argument/audience.

    Short-term it is working for him, as is his everything is going to hell in a hand basket argument.

    But as his audience ages, quickly, and as things get better, both those approaches will lose appeal.

    Five years from now, I suspect Glenn will be done, which is still a long time, but much shorter than say a Hannity or an O'Reilly.

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