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View Diary: Social Media: How the Campaigns Stack Up (60 comments)

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  •  You don't. (1+ / 0-)
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    It's not a measure of how many people in the district are following (though I'd expect the vast majority to be in-district, on Facebook at least -- there just aren't that many political junkies proportionally speaking). It's a measure of how the candidate in state A is doing relative to the candidate in state B at reaching some audience. So that no one looks at a candidate in a state with 2 districts and concludes that he's just astoundingly weaker than a candidate in a state with 10 times that many districts.

    •  location data (0+ / 0-)

      If you scanned their followers you could pick out who was in/out of district.

      I have about 1,400 twitter followers. Care to guess how many I've blocked? Some of that is that I'm occasionally combative with the other side of the aisle, but there are a lot of sales bots out there. One follows you, they all mine each other's information, and you can wake up with a dozen junk followers you didn't have the preceding evening.

       I think a lot of GOP social media results are astroturf, particularly on Twitter. We've got some of the details on that, but metric collection distracts from actually building useful stuff, so I've not delved so deeply into it.

      "Not dead ... yet. Still have ... things to do." -Liet Kynes

      by Stranded Wind on Mon May 17, 2010 at 05:05:45 PM PDT

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