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View Diary: Social Media: How the Campaigns Stack Up (60 comments)

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  •  Did I say Lee Fisher was in big trouble? (2+ / 0-)
    Recommended by:
    cacamp, annieli

    Answer: I did not.

    I said he trailed on social media. That is the extent of my claims about that race.

    Social media is one component of campaigning. It's not the biggest. But it's not nothing. It's also of some inherent interest to online activists, since it too is online activism.

    •  If such an insignificant factor in the race (0+ / 0-)

      (which it is) why bother to mention it at all.

      Verdict: Fisher trails Portman badly on both Twitter and Facebook.

      You were trying to imply social media was a significant factor and if trailing badly better do something about it quick or else why this:

      we absolutely should be paying attention to how campaigns are doing at online organizing.

      I'd say Facesbook and Twitters are so insignificant to campaigns that they are absolutely not worth paying attention to.

      •  Hmm. (1+ / 0-)
        Recommended by:
        annieli

        So, then, why are the campaigns paying attention to them? Have the vast majority of campaigns just sort of gone crazy and started investing time and money in them despite the fact that they're meaningless?

        As I said, social media is neither the biggest factor in a campaign nor it is a non-factor. It is something we should be paying attention to as a way to drive online fundraising, identify and cultivate possible volunteers, and occasionally drive media narratives. From the perspective of a blogger, new media is also something that's measurable and visible from out of state when observers were assessing the efforts and efficacy the campaigns were making. But, yes, other things are more important. It's just that I never said they weren't and I'm not sure why you're intent on insisting I did.

        •  So, then, why are the campaigns paying attention (0+ / 0-)

          the facesbook and twittery are like the dot com hype and silicon valley bubble and Y2K frenzy probably forgotten or never know by the current hype-makers.

          Campaigns attract a lot of money. There will be lots of ideas how to spend it. Some of them a total waste. Zuckerberg and Dorsey are probably hyping the political value for their advertising dollars.

          If blogs were that powerful there would have been single-payer health care or public option.

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