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  •  A well-argued diary, and a good point. (9+ / 0-)

    Want to bet, however, that this message will get lost in the shrill "But must we hold BP accountable" message that, while true, misses the point you make?

    Yes, I am somewhat cynical right now.

    "Certainly the game is rigged. Don't let that stop you; if you don't bet, you can't win." Lazarus Long

    by rfall on Sun Jul 25, 2010 at 05:03:44 PM PDT

    •  Framing and messaging (8+ / 0-)

      see recent diary

      Disaster Messaging Hotlist
      by George Lakoff [Subscribe]
      Digg this! Share this on Twitter - Disaster MessagingTweet this submit to reddit Share This
      Thu Jul 08, 2010 at 04:05:42 AM PDT

      Democrats are constantly resorting to disaster messaging.

      We need to discover the proper frame, then promote actions/ messages.

      I remember an ad agency in Austin TX back in the 80's that got a contract to run a campaing to help reduce the  $17 million a year that the State was spending on litter.

      They were very successful in that they found that much of the litter was being left by Texas (mainly young ) males.

      The message:  " Don't Mess With Texas."  Connected with since of pride, testosterone driven emotions, etc.

      Heh.

      Annual (older) winter visitors from Canada and elsewhere in the frozen north were stunned to see the signs as they drove down for their winter vacation at the coast.  The message did not fit their frame.

      •  Thank you, divineorder. Good example! n/t (1+ / 0-)
        Recommended by:
        divineorder

        ...and regrettably your planet is one of those scheduled for demolition--Douglas Adams

        by CindyMax on Sun Jul 25, 2010 at 06:13:35 PM PDT

        [ Parent ]

        •  Great positive example, right here in the diary: (0+ / 0-)

          It goes without saying that BP as a corporation, as well as many individuals within the highest levels of the BP chain of command, behaved reprehensibly--and are continuing to do so. But if the primary focus of this disaster is on BP's irresponsibility, rather than on the costs and consequences of drilling for oil in the first place, then it should come as no surprise that the only positive outcome that may result of this fiasco will be increased regulation of offshore drilling, rather than a push for a seminal change toward a green energy economy.

          Consider the logic. If BP's greed and total lack of concern for human life is portrayed as the main problem, then the natural conclusion is that if only BP had drilled for oil on the ocean floor responsibly, then none of this would have happened--and therefore the main issue isn't that we're drilling for oil, it's that one bad apple was doing it wrong. And since BP has been the main villain in all of this, the main contrast being drawn is between "BP" and "not BP," rather than "oil" and "not oil"--which is where this debate actually belongs if it has any hope of being productive.

          Now imagine all the environmental and progressive organizations were a bit less focused on protesting BP, and focused exclusively on a different message instead. Something like this: It doesn't matter where you drill it or how you drill it, this is what oil does. And the only way to make sure this doesn't happen again is to get off oil. That message won't rouse the rabble as much. But if you pound it hard enough in the media, it just might have a more positive influence on policy.

          #3: ensure network neutrality; #2: ensure electoral integrity; #1: ensure ecosystemic sustainability.

          by ivote2004 on Mon Jul 26, 2010 at 12:19:12 AM PDT

          [ Parent ]

    •  Want to bet that the first comment... (0+ / 0-)

      ...will pick an internal dKos fight?

      Obama's belief in the rule of law apparently takes the back seat to Obama's belief in his own ability to make the right call as executive. - Scott Horton

      by GreenSooner on Sun Jul 25, 2010 at 11:26:03 PM PDT

      [ Parent ]

    •  BREAK IN -- AS THE PERSON CALLED OUT (9+ / 0-)

      to start this diary ...

      DANTE -- you owed me, imo, the courtesy of a front page page post to actually spend at least one minute to go back over the history of my writing related to BP rather than using a single diary as the basis for suggesting something that, imo, simple is misrepresentative of my written record even just here at DKos.

      Let's see what you might have found if you had taken that minute.

      Do we have a new 9/11 and Katrina in terms of an opportunity for national transformation?, 23 May

      While the first order cause was the, what looks to be, criminal negligence on the part of "Beyond Petroleum" and its coterie of contractors combined with technical arrogance, with a second-order cause lax oversight of the oil and natural gas drilling industries, these are far from "foremost".

      What is the "paramount" (most important, "pre-eminent") cause of the disaster?  Simply put, America's (and the global) addiction to oil combined with peak oil driving oil exploitation into ever more difficult and dangerous environments. As long as the global thirst for oil grows, ever-riskier efforts to find resources to quench that thirst will go on.  If we wish, in all seriousness, to reduce the likelihood of killing off another part of the world, we have to start our path off oil.

      And, to do so requires leadership.

      What we want, and don't want, to see at the aquarium ...

      Despite the horrific nature of the massive man-made volcano of oil in the Gulf of Mexico, the utter absence of discussion of the evolving disaster in work and social environments has been a striking contrast to the virtual blogosphere world.  Not once this month, without my starting the conversation, has Gulf oil been discussed: even when talking / working with people who live / work within miles of the Gulf Coast.  More than once, after starting a conversation, someone commented along the lines "but, I thought it was getting better" or "doesn't BP have this under control".  Even with weak (and often misleading) traditional media attention, a more accurate understanding is not far out of reach ... it is unclear how many Americans are reaching.

      Right now, to a tremendous extent, the havoc in the Gulf of Mexico remains in the 'out-of-sight, out-of-mind' category since so much of the risk is well below the surface, far out-of-reach of the (ineffective) oil booms and boats skimming (minimal amounts of) oil off the surface.  A straight-forward question: How to help Americans understand and visualize what is going on in the Gulf of Mexico?

      The Contrasts are Stark: We need to help people see ...

      "The chant is Drill, Baby, Drill ..." vs "The answer is blowing in the wind ..."

      The contrasts are stark.

      The week when Deepwater Horizon blew was also the week in which Interior Secretary released the (hopefully) decisive decision to give the go-ahead to Cape Wind. Stark choice: do we want to drill aggressively, increasing the risks of massive oil damages to our oceans and costs or do we want to seed the oceans with the reality of a clean energy future?

      The 2008 election (and beyond) occurred amid a chorus of calls to "Drill, Baby, Drill".  Well, the Gulf Coast is seeing today, tomorrow, and for decades to come the quite serious implications of these calls.

      We recognize the contrast ... can we help others see it?

      ETC ....

      Did you take that minute?

      By the way, prior to writing a piece discussing how David had taken a mediocre Washington Post article at face value, I had commented within the story and contacted him by email. Prior to using me as a strawman for a front-page discussion, perhaps ...

      Blogging regularly at Get Energy Smart NOW! for a sustainable energy future.

      by A Siegel on Mon Jul 26, 2010 at 03:40:11 AM PDT

      [ Parent ]

      •  To continue ... (8+ / 0-)

        Is an Undersea Volcano of Oil enough to slap us in the face?

        We have to wonder what it might take to get American society to recognize how damaging our addiction to oil is at some fundamental level.

        Our addiction weakens us financially, puts our economy's health at the whim of foreign actors, helps fund those threatening us, shortens our lives due to health impacts, threatens our future security due to the risks of catastrophic climate change, and leaves us vulnerable to significant disruption due to any single point failure like that we're seeing in the Gulf of Mexico with the Deepwater Horizon's explosion and resulting massive amount of oil flooding into the sea.  

        We have to wonder whether the painful reality of lost fisheries and unemployed (for generations) fishermen, massive bird and wildlife kills, destruction of tourism on the Gulf, and other heart breaking damage to come will be enough to get through our collective psyche.

        George W Bush was right:  We are addicted to oil.

        And Destroying the Gulf. For what? Better paths forward ...

        During the 2008 campaign, a Palin-McCain Michigan ad had this line:

        "Offshore drilling to reduce the price of gas to spur truck sales."

        How many times does it need to be said? Offshore drilling is, at best, a 1 cent, 1 percent solution 20 years off to the question of gasoline prices.  According to Department of Energy analysis, offshore drilling would:


        1. Lead to a 1.2 cent reduction in gasoline prices.

        2. Provide 1 percent of today's US oil demand and 0.25 percent of global demand (about 200,000 barrels per day of production compared to 20 million barrels/day of US demand and global demand (over 80 million barrels / day)

        3. Do this by 2030 ...


        Yes, a 1 cent, 1 percent solution, 20 years from now would "spur truck sales".

        And, of course, without risk because (as BP told us) offshore drilling is safe and clean ...
        There is a better way.

        Blogging regularly at Get Energy Smart NOW! for a sustainable energy future.

        by A Siegel on Mon Jul 26, 2010 at 03:45:19 AM PDT

        [ Parent ]

      •  And this ... (7+ / 0-)

        Going GaGa on BP

        BP...lie lie ieesss
        Yah so what, some birds die
        Laugh Laugh to the bank
        HA HA, an oil rig sank.

        There are many ways to deal with tragedies and painful situations, with parody often being an effective path. Well, rewriting Lady Gaga with "Oilmance" might have captured how to think about Bloody Polluters.  

        In this diary, you will find this (for example) written by me:

        Well, boycotting the BP stations could well make sense ... in a limited fashion.  It will feel good but taking that step risks taking our eyes off the real prize: reducing our oil demand, on a continuing basis, so that there will be lesser chance of an oil spill with every passing day. ...

        We have a choice before us ... whether we allow the fossil foolish interests to continue profiteering off killing the planet's ability to support human civilization. Or, will we build not some but massive numbers of turbines? Will we truly 'harvest the sun' recognizing that "this disaster cannot be undone" but that future disasters can be prevented?

        Blogging regularly at Get Energy Smart NOW! for a sustainable energy future.

        by A Siegel on Mon Jul 26, 2010 at 04:06:25 AM PDT

        [ Parent ]

      •  And ... (4+ / 0-)

        by the way, from the very diary that you linked to ...

        On the other hand, uncritically quoting from such a flawed article helps foster the truthiness that is circulating in the chattering classes (in The Village) that Americans don't care about the Death Gusher in the Gulf, that reining in BP is enough to satisfy public opinion, and that Americans are too dense to see a linkage between our oil addiction, the oil on Gulf of Mexico beaches, and the warming climate.  

        Blogging regularly at Get Energy Smart NOW! for a sustainable energy future.

        by A Siegel on Mon Jul 26, 2010 at 04:18:25 AM PDT

        [ Parent ]

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