Skip to main content

View Diary: No country for Zuckerbergs (193 comments)

Comment Preferences

  •  Silly. ..<grin> Why facts don't matter!! (1+ / 0-)
    Recommended by:
    Pick Pick Pick

    Brain Science. Facts can make things worse for us!

    "What Orwell Didn't Know: Propaganda and the New Face of American Politics"
    Edited by ANDRÁS SZÁNTÓ

    "As Lakoff tells us,

    'A few words in political language can activate large portions of the brain: War on Terror, tax relief, illegal immigration, entitlements (turned to conservative use by Ronald Reagan), death tax, property rights, abortion on demand, cut and run, flip-flop, school choice, intelligent design, spending programs, partial birth abortion, surge, spreading freedom, private accounts, individual responsibility, energy independence.

    When they are repeated every day, extensive areas of the brain are activated over and over, and this leads to brain change. Unerasable brain change.... And every time the words are repeated, all the frames and metaphors and worldview structures are activated again and strengthened -- because recurring activation strengthens neural connections. Negation doesn't help. "I'm against the War on Terror" just activates the War on Terror metaphor and strengthens what you're against. Accepting the language of issue and arguing the other side just hurts your own cause.'

    Drew Westen, a psychology professor and political consultant, supports Lakoff's statements as well as his contention that in America these techniques have been exploited far more intelligently by the political right than by the center and left, which are hampered by what Soros calls "the Enlightenment fallacy" -- that is, the fallacious assumption (dating from the 18th century) that freedom of thought and speech will ensure that reason will prevail. The media and the Democratic leadership, Westen says, are unwittingly "smuggling Trojan horses into popular discourse" by parroting terminology created by those in power, "essentially advertising the 'product line' of the Republican party and selling its 'brand.' "

    From Barnes & Noble book review by Brooke Allen:

    See also:

    The book:


    Media Reform Action Link

    by LNK on Sun Oct 03, 2010 at 08:48:24 AM PDT

    •  This sounds like an important book (1+ / 0-)
      Recommended by:

      Somebody should tell Olbermann and Maddow, who not only, like all of us, try to argue using parroted vocabulary, but go on to play their opponents on video at ridiculous length, apparently under the insane delusion that the more the public hears from the nuts the more they'll react against them, which is clearly the reverse of true.

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site