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View Diary: To Click or not to Click?- Rightwing banner ads on Kos (38 comments)

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  •  Yes They Pay Per Click (3+ / 0-)
    Recommended by:
    buddabelly, Lujane, Noamjunior

    It is called PPC, or pay per click. Now with that said I don't believe the ad at the top of the page is a Google ad. Daily Kos is also a part of a blog ad network. This makes it easier for an advertiser to purchase ads. Or really, easier for Daily Kos to sell ads without an advertising sales department. Looking at the code of the site that isn't a Google ad. Those in the sidebar (although not all) are the Google keyword ads.

    "In a time of universal deceit, telling the truth is a revolutionary act." - George Orwell

    by webranding on Mon Oct 04, 2010 at 01:05:41 PM PDT

    [ Parent ]

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