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View Diary: Obama marketing fail, pt. 2 (358 comments)

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  •  Exactly. (2+ / 0-)
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    jayden, James Kresnik

    I think many independents position themselves as such not because of any ideological commitment to moderation, but because of an exasperation with the moribund choices on offer.

    It doesn't work like focus grouping Crystal Pepsi or some such. (And yes, I know the reference dates me somewhat.) We won't find some happy medium for which a majority of focus group testees will approve: let's take a smidgen of fiscal belt-tightening rhetoric here, a dash of religious conservatism there, some strong language on corporate overreach here...

    No, independents want to see that the President knows what he's about. And everything in this talk seems to indicate that he has drawn precisely the wrong conclusions from the available evidence: the Tea Party surge is not evidence that he has been insufficiently wishy-washy; it's evidence only that Obama has failed to get out in front of the media narrative. They smelled blood in the water, and they were able to make up whatever shit they wanted about Obama because he failed to lay out a compelling counternarrative.

    The vacuum of legitimate progressive outrage about the Wall Street bailout was filled by Rick Santelli, who blamed the whole thing on deadbeat mortgage holders. The rest is history.

    Nothing requires a greater effort of thought than arguments to justify the rule of nonthought. -- Milan Kundera

    by Dale on Mon Nov 15, 2010 at 10:59:46 AM PST

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