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    The Heritage Foundation was founded in 1973 by Paul Weyrich, Edwin Feulner and Joseph Coors. Growing out of discontent with Richard Nixon's embrace of the so-called "liberal consensus" and the nonpolemical, cautious nature of existing think tanks, Weyrich and Feulner sought to create an organization that would supply policymakers with concise, timely position papers. With $200,000 from Coors, the Analysis and Research Association was created in 1970. New supporters and board members joined, including Edward Noble and Richard Mellon Scaife. Eventually, the organization split into a public interest law center and a separate public policy foundation, the latter of which was incorporated as The Heritage Foundation on February 16, 1973. Weyrich was its first president. Under later president Frank J. Walton, Heritage introduced direct mail fundraising, then a relatively new technique, and Heritage's annual income grew to $1 million per year in 1976.

    Eric Heubeck, the author of Mr. Weyrich's manual, does not mince words. Here is a sample of the most immoral political program ever adopted by a political movement in this country. Notice that the manual begins with the adoption of the fundamental fact of Machiavellianism:

    "This essay is based on the belief that the truth of an idea is not the primary reason for its acceptance. Far more important is the energy and dedication of the idea's promoters-in other words, the individuals composing a social or political movement.

    "We must, as Mr. Weyrich has suggested, develop a network of parallel cultural institutions existing side-by-side with the dominant leftist cultural institutions. The building and promotion of these institutions will require the development of a movement that will not merely reform the existing post-war conservative movement, but will in fact be forced to supersede it-if it is to succeed at all-because it will pursue a very different strategy and be premised on a very different view of its role in society..

    "There will be three main stages in the unfolding of this movement. The first stage will be devoted to the development of a highly motivated elite able to coordinate future activities. The second stage will be devoted to the development of institutions designed to make an impact on the wider elite and a relatively small minority of the masses. The third stage will involve changing the overall character of American popular culture..

    "Our movement will be entirely destructive, and entirely constructive. We will not try to reform the existing institutions. We only intend to weaken them, and eventually destroy them. We will endeavor to knock our opponents off-balance and unsettle them at every opportunity. All of our constructive energies will be dedicated to the creation of our own institutions..

    "We will maintain a constant barrage of criticism against the Left. We will attack the very legitimacy of the Left. We will not give them a moment's rest. We will endeavor to prove that the Left does not deserve to hold sway over the heart and mind of a single American.  We will offer constant reminders that there is an alternative, there is a better way. When people have had enough of the sickness and decay of today's American culture, they will be embraced by and welcomed into the New Traditionalist movement. The rejection of the existing society by the people will thus be accomplished by pushing them and pulling them simultaneously.

    "We will use guerrilla tactics to undermine the legitimacy of the dominant regime.

    "We must create a countervailing force that is just as adept as the Left at intimidating people and institutions that are used as tools of left-wing activism but are not ideologically committed, such as Hollywood celebrities, multinational corporations, and university administrators. We must be feared, so that they will think twice before opening their mouths.

    "We will be results-oriented rather than good intentions-oriented. Making a good-faith effort and being ideologically sound will be less important than advancing the goals of the movement.

    "We need more people with fire in the belly, and we need a message that attracts those kinds of people.. We must reframe this struggle as a moral struggle, as a transcendent struggle, as a struggle between good and evil. And we must be prepared to explain why this is so. We must provide the evidence needed to prove this using images and simple terms.."


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