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View Diary: Why is Jon Stewart helping mainstream the Christian right's falsified American history? (210 comments)

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  •  how the right masters language: (1+ / 0-)
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    We waste our time with EXPLANATIONS.

    The right goes for EMOTIONS.

    Emotions win.  Explanations lose.

    It's all about emotional narrative.  

    •  Not quite that simple, of course (0+ / 0-)

      But close enough to reality for the sake of this discussion. Also, lefties like to appeal to a more communitarian kind of morality as well as reason, while righties like to appeal to a more biblical kind of morality as well as gut-level emotions.

      Our brains are wired differently and we have to account for that in our messaging.

      "Those who stand for nothing fall for anything...Mankind are forever destined to be the dupes of bold & cunning imposture" --Alexander Hamilton

      by kovie on Fri May 06, 2011 at 02:57:41 PM PDT

      [ Parent ]

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