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View Diary: WOW! Simple wording change dramatically increases voter turnout (196 comments)

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  •  A step further (0+ / 0-)

    Informing voters that their voting record is public information has a sort of peer pressure effect.

    I think campaigns have been hesitant to embrace it because it's a little creepy, but letting voters know that they voted in 2008 and we'd really appreciate it if they would show up to the polls again... there's a demonstrable effect.

    Dem direct mail consultants are testing lots of different approaches to see what works and then using it in future campaigns.

    I know it's fashionable to go "Dem consultants are stupid why won't they listen to science?" here, but this sort of thing is old news. The smart consultants have been doing the "voter vs voting" thing for years already.

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