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View Diary: WOW! Simple wording change dramatically increases voter turnout (196 comments)

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  •  Don't mess with Texas created an identity? (0+ / 0-)

    I must be missing what you mean when you say that.

    Don't Mess with Texas was (and is) brilliant because it understood Texans' identity with the state, then tied a behavior to that.

    Is that what you mean -- the tying of the behavior to the identity?

    LG: You know what? You got spunk. MR: Well, Yes... LG: I hate spunk!

    by dinotrac on Wed Jul 20, 2011 at 01:50:02 AM PDT

    [ Parent ]

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