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The Cleveland Cavaliers have decided to suspend any and all on-air advertising with the Rush Limbaugh radio program, citing “inflammatory comments” coupled with valuable feedback from both clients and team employees.
Then there's ProFlowers, which seems pretty darned committed to not taking a strong stand on this one. Here's a representative tweet to a disgruntled customer.
@utbrp We would like to assure you that we do not endorse the views expressed by Rush Limbaugh and we appreciate your feedback. — @ProFlowers via web
Seriously, a flower company? Is there really a market for sending your girlfriend flowers from someplace known for siding with the guy who calls people 'sluts'? That there is a questionable marketing decision.
Other companies are working hard to distance themselves from Limbaugh:
The Twitter feed of online dating site eHarmony read, "We’ve never paid for ads on Limbaugh show. We’re looking into the matter of 'network buys' and will let you know what we discover." (Updated at 4:25 p.m. ET.: Spokeswoman Becky Teraoka said via e-mail, "We do have that confirmation" that a network buy did not land eHarmony advertising on Limbaugh's show.)
Ray Pohlman, spokesman for AutoZone, said the company had never advertised with Limbaugh and was working with its media buyers to find out if any ads did air. "If a commercial ran, it was in error," he said. "We're running it down."