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At a bit over seven minutes, the newest Obama campaign video is longer than the typical political ad, but it accomplishes a great deal in those seven minutes, presenting the narrative of Barack Obama's first term, from the depths of the crisis he inherited to the ongoing recovery—in a word, 'Forward.'
The video doesn't claim "Mission Accomplished"—it concludes with President Obama saying "I believe America is on the way up." But it makes clear that Obama's reelection campaign won't be shy about reminding voters just how bad the economic crisis was when he got to office—and just how fiercely Republicans fought him every step of the way as he put in place the policies that are helping America recover. Republicans will of course scream about that, and you can't blame them: if you had to deal with the legacy of Bush hanging around your neck, wouldn't you want to erase it too?
But the real power of the video is that it outlines the positive case for President Obama's reelection, recapping the key accomplishments of his administration—saving the auto industry, bringing Osama bin Laden to Justice, equal pay for women, ending don't ask don't tell, reforming student loans, and, yes, ObamaCare—including the birth control coverage mandate. And, of course, the most important accomplishment of all: turning America around and moving us forward.