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Just check out this back and forth on Chick-fil-A's Facebook page between real, breathing people and "Abby Farle", a Facebook account that was made 8 hours ago by a chicken PR flack with a stock image of a teenage girl as her profile picture:
Gizmondo outs Chick-fil-a Defender on Facebook.(Gizmodo)
Yes, the preview image in the Facebook conversation differs, but an image identical to the avatar is clearly visible here.
Really? Sock puppets, Chick-Fil-A? That's just lame.
I had noticed they seem to have an army of enthusiastic supporters defending them on postings. Their stories on Facebook and Huffington Post and elsewhere attract many more "good Christians" defending them than similar postings on Starbucks or General Mills. Perhaps they've outsourced some PR work to Opus Fidelis, the new media marketing company that works on behalf of National Organization for Marriage, on their social media presence.