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Please begin with an informative title:

Not the customers, patients, who use Health Management Associates services and pay the bills but apparently seeking to soften the blow of the worshiped bottom line that might hit on Monday morning on Wall Street after the report.

I checked the CBS 60min. site and the segment isn't listed to be shown Sunday, yet, but they say they were notified it would be and it's got them worried.

This is the press release they've sent out:

Health Management to Conduct Conference Call and Webcast to Discuss Impending “60 Minutes” Segment
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You must enter an Intro for your Diary Entry between 300 and 1150 characters long (that's approximately 50-175 words without any html or formatting markup).

It leads off with this:

Management first notified investors of potential segment in July

NAPLES, Fla.--(BUSINESS WIRE)--Nov. 29, 2012-- Health Management Associates, Inc. (NYSE: HMA) will conduct a conference call and webcast on November 30, 2012 to provide information regarding a segment being prepared by the television program 60 Minutes about the Company. An executive editor from 60 Minutes has confirmed that it intends to air the segment on Sunday, December 2, 2012.

Members of management will provide commentary and data to refute information the Company believes 60 Minutes will air that wrongly portrays the Company in a negative light. The data to be discussed on the call will be made available immediately prior to the call by visiting the of Health Management’s website.

Date: November 30, 2012
Time: 9:00 a.m. EST
Conference ID: 75635712
Call-in Number: (877) 476-3476; Int’l - (973) 200-3374
             

This conference call will also be simulcast on the Internet. read more>>>

If anyone's interested you might try getting in on the conference call or online simulcast.

It's peaked my interest to catch the 60min segment, if it does air, this coming Sunday.

Wonder what's got HMA so up as to head off the negative only a few days before?

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