This story has been removed

This is only a Preview!

You must Publish this diary to make this visible to the public,
or click 'Edit Diary' to make further changes first.

Posting a Diary Entry

Daily Kos welcomes blog articles from readers, known as diaries. The Intro section to a diary should be about three paragraphs long, and is required. The body section is optional, as is the poll, which can have 1 to 15 choices. Descriptive tags are also required to help others find your diary by subject; please don't use "cute" tags.

When you're ready, scroll down below the tags and click Save & Preview. You can edit your diary after it's published by clicking Edit Diary. Polls cannot be edited once they are published.

If this is your first time creating a Diary since the Ajax upgrade, before you enter any text below, please press Ctrl-F5 and then hold down the Shift Key and press your browser's Reload button to refresh its cache with the new script files.


  1. One diary daily maximum.
  2. Substantive diaries only. If you don't have at least three solid, original paragraphs, you should probably post a comment in an Open Thread.
  3. No repetitive diaries. Take a moment to ensure your topic hasn't been blogged (you can search for Stories and Diaries that already cover this topic), though fresh original analysis is always welcome.
  4. Use the "Body" textbox if your diary entry is longer than three paragraphs.
  5. Any images in your posts must be hosted by an approved image hosting service (one of: imageshack.us, photobucket.com, flickr.com, smugmug.com, allyoucanupload.com, picturetrail.com, mac.com, webshots.com, editgrid.com).
  6. Copying and pasting entire copyrighted works is prohibited. If you do quote something, keep it brief, always provide a link to the original source, and use the <blockquote> tags to clearly identify the quoted material. Violating this rule is grounds for immediate banning.
  7. Be civil. Do not "call out" other users by name in diary titles. Do not use profanity in diary titles. Don't write diaries whose main purpose is to deliberately inflame.
For the complete list of DailyKos diary guidelines, please click here.

Please begin with an informative title:

To hear his fiery grunting and puffing, to see his sweaty crimson jowls shaking with every venomous word, you’d think that Rush Limbaugh is one of the angriest men on the planet.  But is he?  

You must enter an Intro for your Diary Entry between 300 and 1150 characters long (that's approximately 50-175 words without any html or formatting markup).

What is beyond dispute is that Limbaugh is one of the richest radio personalities in the United States, with an estimated annual take home of 69 million that puts him just slightly ahead of Donald Trump in  Forbes annual celebrity rankings.  So what is the secret to his success?  In  this rare television interview from 1988, when he was just coming into his own as host of a talk show on New York’s WABC, Limbaugh shared that manipulating people is an integral part of his shtick:

“The formula for making people mad hasn’t changed a bit, yet people keep falling for it.”

Limbaugh’s trick is to convince people that their way of life is under attack, that everything they have is about to be taken away from them.  And of course he is the one who understands their plight.  He sells himself as the protector of the heartland American--from  his 36 million dollar Florida mansion--then laughs all the way to the bank.  

So does Limbaugh actually believe the angry opinions he espouses on air?  He answers that question in a refreshing if not rare moment of honesty:  

“A lot of people say ‘Do you really believe the stuff you say?’ I don’t know, that’s for you to figure out.”

Anger isn’t the only phony aspect of Limbaugh’s program.  Limbaugh admits in the interview to screening callers in order to get the result he wants:

“Callers are like records on a music station.  You play the top ten--you don’t take bad calls.”

Limbaugh’s current parent company Premiere Radio Networks actually has service called Premiere On Call   which provides actors to call in to radio programs.  When tabletmag.com broke this story last year,  Premiere removed the following incriminating language from their website:

“We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts. Using our simple online booking tool, specify the kind of voice you need, and we’ll get you the right person fast. Unless you request it, you won’t hear that same voice again for at least two months, ensuring the authenticity of your programming for avid listeners.”

Although unexpected callers occasionally slip through the perimeter, for the most part Limbaugh is able to blather on unchallenged about his latest imaginary outrage, whipping his lemmings into an angry froth.

What can you do to challenge the reign of the king of radio hate?  There is a growing social media movement which is targeting Limbaugh’s only vulnerability:  his wallet.  This group, known collectively as StopRush, works to respectfully inform Limbaugh’s sponsors that they are supporting hate speech.  In the past 10 months we’ve gotten more than 2200 advertisers to withdraw their ads from his show.  

The most active community in StopRush can be found on Facebook here .  If you prefer to lend a hand via Twitter you can join our effort in the #stoprush stream.  The meat and potatoes of StopRush is this glorious sponsor database, where you can find contact information for current sponsors of the Rush Limbaugh Show.

Extended (Optional)

Your Email has been sent.