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No, lost advertising revenues had nothing to do with this.
Rush Limbaugh is considering ending his affiliation agreement with Cumulus Radio, which would mean 40 Cumulus stations around the country would lose the rights to his show. Why does the blowhard want to make this break?
According to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. In Feb. 2012, Limbaugh referred to Fluke as "a slut" because she had called on congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a significant advertising boycott.
That's right. He's blaming the guy who blamed him for calling Fluke a slut. That resulted in an extremely effective boycott that Dickey says cost Cumulus's top three stations $5.5 million. Limbaugh's parent company, Clear Channel, has also taken a revenue hit. None of that, of course, is Limbaugh's fault, in Limbaugh's constricted brain. But talking about the lost revenue because of the blowhard's bloviating, that's the real problem.
There's plenty more discussion, and links to keep the boycott going strong, in ProLegs' diary.
Originally posted to Joan McCarter on Mon May 06, 2013 at 08:22 AM PDT.