This is only a Preview!

You must Publish this diary to make this visible to the public,
or click 'Edit Diary' to make further changes first.

Posting a Diary Entry

Daily Kos welcomes blog articles from readers, known as diaries. The Intro section to a diary should be about three paragraphs long, and is required. The body section is optional, as is the poll, which can have 1 to 15 choices. Descriptive tags are also required to help others find your diary by subject; please don't use "cute" tags.

When you're ready, scroll down below the tags and click Save & Preview. You can edit your diary after it's published by clicking Edit Diary. Polls cannot be edited once they are published.

If this is your first time creating a Diary since the Ajax upgrade, before you enter any text below, please press Ctrl-F5 and then hold down the Shift Key and press your browser's Reload button to refresh its cache with the new script files.


  1. One diary daily maximum.
  2. Substantive diaries only. If you don't have at least three solid, original paragraphs, you should probably post a comment in an Open Thread.
  3. No repetitive diaries. Take a moment to ensure your topic hasn't been blogged (you can search for Stories and Diaries that already cover this topic), though fresh original analysis is always welcome.
  4. Use the "Body" textbox if your diary entry is longer than three paragraphs.
  5. Any images in your posts must be hosted by an approved image hosting service (one of: imageshack.us, photobucket.com, flickr.com, smugmug.com, allyoucanupload.com, picturetrail.com, mac.com, webshots.com, editgrid.com).
  6. Copying and pasting entire copyrighted works is prohibited. If you do quote something, keep it brief, always provide a link to the original source, and use the <blockquote> tags to clearly identify the quoted material. Violating this rule is grounds for immediate banning.
  7. Be civil. Do not "call out" other users by name in diary titles. Do not use profanity in diary titles. Don't write diaries whose main purpose is to deliberately inflame.
For the complete list of DailyKos diary guidelines, please click here.

Please begin with an informative title:

It wouldn't be my first choice of name for a restaurant that could ignite a social revolution, but Moo Cluck Moo it is, and what they're doing might well be giving Ronald McDonald the shakes.

Moo Cluck Moo, a Detroit-area burger and chicken fast-food joint... is aiming to do something revolutionary: pay far more than the minimum wage. In an industry that treats labor as a commodity, co-owners Brian Parker and Harry Moorhouse decided to turn the conventional wisdom on its head. They'd start workers at $12 an hour, and design their business so that it could run profitably at those wages. Rather than take advantage of the epic slack in the Detroit-area labor market, they'd aim to set a slightly higher standard.

Now, Moo Cluck Moo is doubling down on its high-wage strategy. Brian Parker says that beginning October 1, the company will start employees at $15 an hour. That’s a 25 percent increase from $12, and it represents the living wage level that workers are demanding and that many critics regard as foolish.

How, might you ask, can they afford to pay such outrageous wages?
Parker believes higher wages lead to better results. "We've had very low turnover," said Parker. "Of the people that are working for us, we don’t have anybody disgruntled." Over the weekend, three customers came up to Parker, without prompting, and thanked him for the quality of the customer service. Paying people more means you spend less time firing, hiring, and training...

At any given time, five people are on the job. So increasing the hourly wages from $12 to $15 will mean boosting the hourly cost of operations by $15. That’s basically the cost of two transactions per hour. Parker and Moorhouse are wagering that productivity, the quality of customer service, and the publicity they can buy with that extra $15 an hour is a decent investment.

Well, their math might be a little fuzzy or the reporter didn't quite get it (it might be the cost of two transactions per hour, but it's not likely the profit on two transactions per hour), but it seems to be working...
Parker said this fall Moo Cluck Moo will likely being expanding.  
Does it cost more?

There are no $1 McItems, but the menu seems reasonably priced:  Burgers are $3 or $5, a breaded chicken sandwich $6, and a combo burger, fries and soda can be had for as little as $5.50.

If I ate fast food, which I rarely do, I would be more than willing to pay these prices to avoid joints that paid their workers starvation wages and force many of them to be subsidized by government programs like SNAP.  You probably would too. In fact, lots of people would, I'm guessing. Enough to give such places a steady stream of customers.

If they succeed at double the wages of other fast food joints, others could too, all over the country.

Every day Moo Cluck Moo is open, it stands as a rebuke to an industry that says it can only function by paying crappy wages.
Moo Cluck Moo.

The name is growing on me.


You must enter an Intro for your Diary Entry between 300 and 1150 characters long (that's approximately 50-175 words without any html or formatting markup).

Extended (Optional)

Originally posted to jpmassar on Tue Sep 10, 2013 at 09:53 AM PDT.

Also republished by Occupy Wall Street, ClassWarfare Newsletter: WallStreet VS Working Class Global Occupy movement, Progressive Policy Zone, Motor City Kossacks, Barriers and Bridges, and In Support of Labor and Unions.

Your Email has been sent.