The language of these gold ads often describes current economic conditions with apocalyptic hyperbole and promises that while socialist government policies will eventually leave the dollar worth less than toilet paper, the value of gold will continue to rise, making it the safest investment available. The ads stop just short of throwing in a shovel to use when burying the gold in your back yard.
These ads are carefully placed on talk shows where conservative hysteria conveniently reinforces the notion that the sky is falling.
"If Obama’s re-elected, it will happen. There’s no 'if' about this. It’s going be ugly, it’s going be gut wrenching, but it will happen. The country’s economy is going to collapse if Obama is re-elected. I don’t know how long — a year and a half, two years, three years."
Glenn Beck used this pitch when specifically pimping gold investments:
"When the system eventually collapses, and the government comes with guns and confiscates, you know, everything in your home and all your possessions, and then you fight off the raving mad cannibalistic crowds ... don't come crying to me. I told you: get gold."
Although this kind of rhetoric is wildly exaggerated in order to increase listenership, economic problems are very real. But is gold really the solution for anyone?
Gold expert Jon Nadler says that "anyone interested in buying gold primarily as an investment vehicle would be wise to avoid many of the big-advertising American gold coin retailers, because they typically sell coins for many times the value of the gold they contain." Commodities trader Dennis Gartman goes as far as to say that their "markup is so egregiously high the only thing you can call them is shysters."
One such company, called Govmint.com, is advertising on the Rush Limbaugh Show in St. Louis.
Reviews of this company consistently speak of astronomical prices that are designed to take advantage of people who don't do careful research.
For example, this half gram gold koala sells for nearly $60.
Some dissatisfied Govmint customers even go so far as to call for a class action lawsuit to try to recoup some of the money they lost buying what they were led to believe were extremely valuable coins.
In the end, the phenomenon of conservative talk radio selling gold to gullible listeners is a microcosm for how the Rush Limbaugh Show works in general. El Rushbo uses a classic bait and switch move to inflame people's opinions with lies, then sells them worthless crap when their guard is down.
StopRush is making a major impact by convincing advertisers on this show to withdraw their ads--and with your help we can do even more. Just a few emails, tweets, or Facebook messages a week to Limbaugh's advertisers can go a long way toward making hatred less profitable. It is our collective voice that makes us strong.
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