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In my most recent diary, 5 Words And Phrases Democrats Should Never Say Again, I talked about how critical "framing" is in defeating the GOP.

Remember the major success they had with their "death panels" at frightening people who actually supported all of the policies within the Patient Protection and Affordable Care Act into vociferously opposing the entire bill? Here's Dr. George Lakoff, professor of linguistics at UC Berkeley:

One of the reasons that it is not happening is that there is a failure to understand the difference between policy and morality, that morality beats policy, and that moral discourse is absolutely necessary. This is a major reason why the Democrats lost the House in 2010. Consider how conservatives got a majority of Americans to be against the Obama health care plan. The president had polled the provisions, and each had strong public support: No preconditions, no caps, no loss of coverage if you get sick, ability to keep your college-age child on your policy, and so on. These are policy details, and they matter. The conservatives never argued against any of them. Instead, they re-framed; they made a moral case against "Obamacare." Their moral principles were freedom and life, and they had language to go with them. Freedom: "government takeover." Life: "death panels." Republicans at all levels repeated them over and over, and convinced millions of people who were for the policy provisions of the Obama plan to be against the plan as a whole. They changed the public discourse, changed the brains of the electorate — especially the "independents" — and won in 2010.
We have the moral high ground on this issue and we need to frame it that way. The Ryan plan will devastate seniors and continue the downward spiral of the middle class into poverty.

And we must say it that way.

Democrats must use the same tactic to take down Paul Ryan and his new plan that the GOP used to poison health insurance reform.

We must call the Ryan plan exactly what it is: The Ryan Path to Poverty.

It is a Path to Poverty for seniors and it is a Path to Poverty for America.

The Ryan Path to Poverty

We need to use that term and only that term when talking about, or posting about, the Ryan Plan. And say it without a shred of irony, but in full earnestness.

The Ryan Path to Poverty.

Republicans know there isn't a shred of hope of actually getting this past the Democratic Senate and Administration, but there's a strategic reason they're trotting it out now: They plan on using this as a campaign tool for the rest of the 2012 election cycle.

We need to turn it against them so it backfires.

Tweet, Facebook and call your representatives in congress and tell them that whenever they get on the air or go out into their districts, that this is how we expect them to talk about this issue.

Paul Ryan and the Republicans are proposing a Path to Poverty for America.

Rob Zerban, who is challenging Paul Ryan for his seat in Congress, issued his official response to Ryan's "Path to Poverty" in a diary here on Kos this morning:

As Paul Ryan likes to preach about in his new taxpayer-funded campaign ads, we do have a choice between two futures. One future, under Paul Ryan’s “Path to Poverty”, ends Medicare for our senior citizens, provides tax breaks only to Paul Ryan’s campaign contributors and places the weight of making up the loss in revenue on our already struggling families. The other future is one that puts people over corporations and begins the long haul of an economic recovery that doesn’t place the blame and burden on our working families.
Look below the jump for a list of prominent Democrats in the media and Democratic Senators to blast this to on Twitter (still working on a Twitter list of Dems in the House).

Please consider tweeting the following to anyone and everyone on this list. Getting this into the hands of our media and representatives on The Hill will move us a long way towards ensuring this falls into mainstream use. Thank you so much!

The Single Most Important Words Democrats MUST Start Using Immediately #TheRyanPathToPoverty http://ow.ly/...

              
MEDIA SENATE
Dylan Ratigan @DylanRatigan Bernie Sanders @SenatorSanders
Bill Press @bpshow Jay Rockefeller @SenRockefeller
Bill Maher @billmaher Maria Cantwell @US_Sen_Cantwell
Randi Rhodes @randiradio Mark Warner @MarkWarner
Stephanie Miller @SMShow Senator Patty  Murray @MurrayCampaign
Thom Hartmann @Thom_Hartmann Sen. Patrick  Leahy @SenatorLeahy
John Fugelsang @JohnFugelsang Senator Tim  Johnson @SenJohnsonSD
Joshua Holland @JoshuaHol Senator Jeff  Merkley @SenJeffMerkley
Nicole Sandler @nicolesandler Ron Wyden @RonWyden
Robert Reich @RBReich Senator Kay  Hagan @SenatorHagan
Paul Krugman @NYTimeskrugman Chuck Schumer @ChuckSchumer
Thomas L. Friedman @NYTimesFriedman Tom Udall @SenatorTomUdall
The Colbert Report @ColbertReport Senate Energy Cmte  @SenateEnergy
Stephen Colbert @StephenAtHome Frank R.  Lautenberg @FrankLautenberg
The Daily Show @TheDailyShow Sen. Jeanne  Shaheen @SenatorShaheen
David Shipley @davidjshipley Senate Finance  Cmte @SenateFinance
Markos Moulitsas @markos Al Franken @alfranken
Fareed Zakaria @FareedZakaria John Kerry @JohnKerry
Moyers & Company @MoyersStaff Barbara Mikulski @SenatorBarb
Bill Moyers @BillMoyers Tom Harkin @SenatorHarkin
Keith Olbermann @KeithOlbermann Senator Dick  Durbin @SenatorDurbin
Maureen Dowd @NYTimesDowd Daniel K. Akaka @SenatorAkaka
Joan Walsh @joanwalsh Daniel Inouye @Daniel_Inouye
Matt Taibbi @mtaibbi Senator Chris  Coons @ChrisCoons
Glenn Greenwald @ggreenwald Mark Udall @MarkUdall
Andrew Sullivan @sullydish Senator Mark  Begich @SenatorBegich
Gerald F Seib @GeraldFSeib Sheldon  Whitehouse @SenWhitehouse
James Fallows @JamesFallows Jon Tester @jontester
Ezra Klein @ezraklein Debbie Stabenow @stabenow
Mother Jones @MotherJones Ben Nelson @SenBenNelson
Kevin Drum @kdrum Sen. Robert  Menendez @SenatorMenendez
Kurt Andersen @KBAndersen Claire McCaskill @clairecmc
Michael Pollan @michaelpollan Senator Joe  Manchin @Sen_JoeManchin
Lawrence O'Donnell @Lawrence Kirsten  Gillibrand @SenGillibrand
Ed Schultz @WeGotEd Senator Bob  Casey @SenBobCasey
Ed Schultz @edshow Senator Tom Carper  @SenatorCarper
Goldie Taylor @goldietaylor Senator Ben  Cardin @SenatorCardin
Melissa Harris-Perry @MHarrisPerry Richard Blumenthal  @SenBlumenthal
Charles M. Blow @CharlesMBlow Senator Carl  Levin @SenCarlLevin
Rachel Maddow MSNBC @maddow Senate Democrats @SenateDems
Reverend Al Sharpton @TheRevAl Sen. Barbara Boxer  @SenatorBoxer
Countdown @CountdownKO
Andrea Mitchell @mitchellreports
Ben Smith of Buzzfeed @bensmith
Prof. George Lakoff @GeorgeLakoff
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