When Republican Sen. Kelly Ayotte decided to ignore the wishes of 75 percent of New Hampshire voters and oppose background checks for gun buyers, the effect was immediate:
Ayotte now has a negative approval rating with 44% of voters giving her good marks and 46% disapproving. That's down a net 15 points ...
And now the National Rifle Association is running radio ads, thanking her for her willingness to completely disregard the will of her constituents:
Washington is full of politicians out of touch with the problems of our lives. While we worry about keeping our kids safe, too many of them worry about keeping their own power. But Senator Kelly Ayotte is focused on meaningful bipartisan solutions to our nation’s problems. That’s because Kelly Ayotte is not just a senator, she’s also a mom who cares about protecting our kids. She knows that they only way to protect our children from tragedies like Sandy Hook is to fix our broken mental health system ... Ayotte is focused on prosecuting law breakers and fixing our broken mental health system.
Well, they had me at "she's a mom ..."