Someone asked Mike Jeffries, CEO of Abercrombie and Fitch, why his stores don't sell plus-sizes for women when it does for men. His answer, in brief, was that fat chicks aren't cool enough.

In an interview with Business Insider, Lewis suggested Jeffries “doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'” The chain, which has more than 300 outlets in the US, sells men's clothes in XL and XXL sizes, but these are designed solely to fit the muscle bulk of strapping sportsmen, says Lewis. “Abercrombie is only interested in people with washboard stomachs who look like they're about to jump on a surfboard.”.

So it's good to know that I'm no where near cool enough for Abercrombie and Fitch - although as a male person, I can probably wear their clothes despite my complete lack of washboard abs.

If you find this offensive, someone has thought of a way to counter-attack.

In response to Abercrombie & Fitch CEO Mike Jeffries not wanting "not so cool" kids or women who wear size large to wear his company's clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.

He's giving their clothes to the homeless.

After scouring his local thrift shop's "douchebag section," Karber heads to LA's Skid Row to dole out the clothes among the homeless population. Watch the stunt and find out how you can be involved in one man's troll-job on a company with some pretty unflattering business practices in the video above.


I understand that some people don't like this because they believe it reinforces the stereotype Jeffries is trying to sell. I think it ironically undercuts the stereotype while doing a very good thing, namely, clothing the underclothed.


Is it a good idea to Fitch the homeless?

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