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I don't know why it takes me by surprise every damn year, but it does. They start out fairly subtle at first. Perhaps a commercial with mom, dad and the kids running through swirling snow wearing new jackets and hats that quickly cuts to the Macy's logo with just a hint of holiday glow. I suppose they are just conditioning us for what is to shortly come. They know the public hates to settle down to watch television after a beautiful autumnal day, only to get smacked upside the head by Santa's bag. But within a week, Santa will have us all by the short and curlies.
For the next 1/5 of an entire year, we will be barraged with 30 second clips designed to whip us into a consumer frenzy until we lay down our heads the night of December 25th, exhausted, whimpering, numb and relieved the entire thing is over for another year. And we finally go to sleep with visions of smouldering credit cards dancing in our heads.
I have long held the suspicion that marketing executives for large corporations actually hold people in utter contempt and love to see them suffer, particularly if they can make a dirty dime off it. Christmas is a Sadist's holiday for them.
How else to explain this?
All that being said, there is currently a Christmas commercial going viral that was released in Great Britain by the department store chain, John Lewis. I really have to give this one props. It is beautifully rendered with a sweet story, accompanied by the lovely Keane song Somewhere Only We Know as sung by the talented Lily Allen.
Seriously, give this a quick watch in full screen.
Yes, it tugged at my heart strings. Until my head took back over and realized that if I were that bear, I would be seriously pissed that some damned rabbit woke me up from a perfectly sound nap, only to be a prop in another stinking Christmas commercial.
I would have to maul some woodland creatures.
Now on to Tops!