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Television and radio ads began today to encourage residents of Maryland, Virginia and the District of Columbia to call 211 and get health coverage under the Affordable Care Act. This is one method to help get around ACA website problems, but also, it’s much easier for the uninsured to connect this way.

The broadcast ads feature prominent football stars: Washington linebacker London Fletcher and former player, now sports announcer Rick “Doc” Walker.

See the TV ad here: http://www.youtube.com/...
Listen to the radio ad here: http://healthcareforall.com/...
Read a Baltimore Sun front page story about the 211 enrollment effort here: http://www.baltimoresun.com/...

This approach has been used before with great success. The ads are sponsored by the Maryland Citizens Health Initiative Education Fund which ran similar ads using football players in 2008, when that state increased Medicaid eligibility. That ad campaign brought in four times more new enrollees than had been estimated by the state—so this tactic is expected to work well.

For more information, go here: http://healthcareforall.com/...

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