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This week right wing talk show host Rush Limbaugh topped Talkers Magazine's "Heavy Hundred" as the "most important radio talk show host" in the nation, for something like the 8th consecutive year.  As if that weren't enough, he's up for children's author of the year for his crappy narcissistic ode to American exceptionalism, "Rush Revere."

So Limbaugh must be doing great, right?  Well, it depends on how you measure.  To be sure, El Rushbo's audience is massive--by his own superlative estimate it's around 14 million a week.  (The true number is likely much smaller, but there are a lot of idiots out there.)  Limbaugh continually sings his own praises and can't say enough about his impact on American media and political dialogue.

But in radio, the truest measure of success is how much money a host brings in on the advertising front.  And on that front, Rush is heading up the "Horrible Hundred" instead.  

Two years of online activism by groups like the Flush Rush Facebook community have decimated Limbaugh's advertising power--to the point where he can't even keep dog turd removal ads on his show.  Activists monitor the show across the country each day for ads, then enter those advertisers in the StopRush sponsor database before politely notifying those businesses of the ad placement and giving a few choice examples of Limbaugh's caustic rhetoric.  

One such business is a rustic hotel outside Medford, Oregon called Green Springs Inn.  The owner of Green Springs was extremely unhappy to hear his ad was airing during Limbaugh on KMED online and shared with StopRush volunteers his theory that it was an attempt to maintain the appearance that Limbaugh is doing well:

Rush is a scumbag. I'm mortified to be associated with him. I didn't buy air time from this station, although I did sign up for an inexpensive internet spot before Christmas. It appears that they are taking spots off the shelf and running them for free to create the impression that Rush is selling airtime. I will get us off that station.

He continued

I'd rather advertise on the John Wayne Gacy show.

So you can buy the notoriously dishonest and arrogant Limbaugh's assessment that he's still atop his shitheap if you like.  

Nothing to see here, folks
Or you can look at the fact that his bigoted views have advertisers running the other way (the number he's lost since he attacked Sandra Fluke topped 3,100 on Friday) and know that his radio show will never be a financial success again.

Decent folks who believe in tolerance and equality are no longer powerless against Rush Limbaugh's efforts to spread intolerance on the radio.  StopRush is making a major impact by convincing advertisers on this show to withdraw their ads--and with your help we can do even more.  Just a few emails, tweets, or Facebook messages a week to Limbaugh's advertisers can go a long way toward making hatred less profitable.  It is our collective voice that makes us strong.  

Want to do something hold Limbaugh accountable?  
Join StopRush!  We can use your help in the following ways:

Join:  The Flush Rush Facebook community
Visit:  The StopRush sponsor database
Tweet:  #stoprush Twitter campaign
Fact Check:  Limbaugh Lie Debunking Site
Install: ThinkContext StopRush browser extension--notifies you as you browse which companies advertise on Rush

Originally posted to ProgLegs on Sun Apr 06, 2014 at 04:55 AM PDT.

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