• MI-Sen: The DSCC hits Republican Terri Lynn Land, and it's a pretty great ad. The spot has a clip of Land's now-legendary "Really?" ad, with Land declaring at the end, "Because as a woman, I may know more about women than [Democratic rival] Gary Peters." The DSCC then features several women declaring no, Land's agenda actually hurts women. And of course, the clip keeps coming back.
If you haven't watched Land's original "Really" ad, you should absolutely check it out: It's one of those so-bad-it's-good ads, though it's not good in any way that actually helps Land. How bad is it? Republican pollster Frank Luntz went on Fox and called it "the worst ad of the political process," and concluded with, "that ad should be off the air." I'll bet the DSCC wishes they could just buy the rights to the Land ad and air it unedited, but their spot is pretty fun too.
• ME-Sen: Despite a new internal poll showing her losing 57-33, Democracy for America has decided to spend $300,000 to air two new TV ads on behalf of Democrat Shenna Bellows. Both are very similar minute-long spots featuring a variety of actors decrying Republican Sen. Susan Collins as a politician who only cares about millionaires and billionaires. (David Nir)
• NH-Sen: Democratic Sen. Jeanne Shaheen portrays Republican Scott Brown as deep in the pocket of big oil. We also have a size of the buy for a recent anti-Shaheen spot from Independent Leadership for New Hampshire: $136,000.
• NRSC: A bunch of new spots hitting Democrats in several key Senate races. The group is hitting Sen. Mark Udall in Colorado; Michelle Nunn in Georgia (here and here); Rep. Bruce Braley in Iowa; and Rep. Gary Peters in Michigan.
The only notable one is the Iowa ad, centered entirely around Braley's "farmer from Iowa" gaffe. The spot features a man who identifies himself as a fifth-generation Iowa and a farmer saying that Braley was insulting, before attacking Braley for being part of the Washington crowd. This is nothing at all new, but it's still notable how much the Republicans are betting that this gaffe is Braley's Macaca moment.
The ad probably would have been more effective if they didn't repeat the Republican charges at the beginning: When the narrator says "There was never a Justice Department investigation," it does help keep the negative story out there when trying to counter it. As Brad Phillips of Mr. Media Training put it in a very good article about these types of "quotes of denial," "The problem is that the defensive-sounding negative word or phrase tends to linger longer in the public memory than the word 'not.'" There are much better ways to counter a negative story than repeating it and potentially allowing it to recirculate.
• NH-02: Republican state Rep. Marilinda Garcia calls for a new generation of conservative leaders. She's only spending $30,000 on it, but she's getting some help. The Club For Growth recently aired a spot attacking primary rival former state Sen. Gary Lambert, and it's for a considerable $482,000. Lambert does not have the resources to respond to this kind of buy, and no outside groups are rushing in to help him. The primary is Sept. 9.
Meanwhile freshman Democratic Rep. Annie Kuster goes positive. The spot features a veteran describing how the congresswoman helped her get her healthcare benefits.
• DCCC: The DCCC spends between $100,000 to $233,000 per race attacking five Republicans; FL-02 Rep. Steve Southerland; GA-12 challenger Rick Allen; NJ-03 candidate Tom MacArthur; NY-11 Rep. Michael Grimm; and WV-03 challenger Evan Jenkins.