If you use public transport in the San Francisco Bay Area (BART) you may have seen the ad above. The facts in the ad are not only useful to Bay Area residents but to all of us who are concerned about increasing global water stresss.
Despite the relentless California drought, we're not sure there are too many commuters on BART who'd be okay with their fellow passengers skipping a shower any day of the week.my bold
And the legions of anti-dairy eaters know this.
That's why the Factory Farming Awareness Coalition has unveiled a curious campaign plastering 120 BART cars and 40 BART stations with ads asking commuters to ditch dairy and take a shower (or 27) instead.
What does dairy have to do with the drought, or taking showers for that matter, you ask? As you can see above, the ad says that consumers can save the same amount of water by "skipping one gallon of milk or 27 showers." The ad then hints to the obvious: you stink.
Per the FFAC:
The group's focus on dairy production comes in response to numerous recent exposÃ©s about the environmental and ethical toll of factory-farmed dairy. At a time when residents are advised to conserve water,direct use by consumers makes up only 4 percent of water consumption in California, compared to meat and dairy production's 55 percent.
If you eliminate that burger along with milk you conserve a gigantic amount of water. According to Water Footprint:
The production of one kilogram of beef requires 15 thousand litres of water (93% green, 4% blue, 3% grey water footprint). There is a huge variation around this global average. The precise footprint of a piece of beef depends on factors such as the type of production system and the composition and origin of the feed of the cow. [download report]You don't need to stink.