Ah, Superbowl Sunday, the day that friends and families gather around their tv's to watch the big...advertising event. Isn't it grand, that even those who do not care for football can enjoy the day because these uber-ads are so engaging and wonderful. I, however, find all the commercial hype to be very, very sad. What kind of a society have we become? You must realize that WE pay for all that advertising directly out of our own pockets. When you watch each ad during the superbowl, just imagine how much money is being spent by the company, then imagine how much cheaper that product could be if that cost were not worked into the price of that product.