The management of a publicly owned company has a fiduciary responsibility to manage the company in the interest of the shareholders.
How can it be in the interest of the shareholders to give up advertising revenue for one night to pull a political stunt that will alienate a substantial fraction of your customers?
This is a fraud on the shareholders and it is going to (or ought to) result in massive shareholder lawsuits.
The move also puts the broadcast licenses of the stations at risk of non-renewal. This risks the most valuable asset of the company and is a further fraud on the shareholders.
I foresee a class-action lawsuit by shareholders, at least, and jail time for defrauding the investors as a possibility.
This is a clear message that we have to get out to Sinclair's management, to its investors and to the press.