Republican/Democrat brains wired differently.
Thu Oct 28, 2004 at 03:45:31 PM PDT
From
this story on Yahoo, we have the fascinating revelation that Republicans' brains may actually be physiologically different than Democrats:
Nonetheless, some differences appeared between the brain activity of Democrats and Republicans. Take empathy: One Democrat's brain lit up at an image of Kerry "with a profound sense of connection, like a beautiful sunset," Freedman said. Brain activity in a Republican shown an image of Bush was "more interpersonal, such as if you smiled at someone and they smiled back."
And when voters were shown a Bush ad that included images of the Sept. 11 attacks, the amygdala region of the brain -- which lights up for most of us when we see snakes -- illuminated more for Democrats than Republicans. The researchers' conclusion: At a subconscious level, Republicans were apparently not as bothered by what Democrats found alarming.
Thoughts below...
This makes me ponder two things that may be relevant here. First, it seems that BC04's ads invoking 9/11 and the like may be actually more effective in persuading democrat-leaning swing voters than republicans, as the democrats will have a greater emotional (fear) response. The corollary is that in order to persuade republican-leaning swing voters, KE04's ads must try to appeal on an interpersonal level. Having watched a few of them, I'm not convinced that they do, as they tend to concentrate on the issues ;)
Second, in the future, our tinfoil hats may actually be made redundant as voting preference may actually be determined by fMRI machines, therefore the metal would prevent the scan and render meaningless any votes from conspiracy theorists. Ahem.
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