Well, we're now officially scraping the bottom of the barrel, so this shouldn't be too unexpected.
'Swifties' make $4.7 MILLION ad buy for swing states Upchuck Warning #1: Link to Moonie Times.
The ads can be found here. Upchuck Warning #2: Link to Swiftliars.
Interestingly, the freepers don't seem all that rabid about it, though the "clap louder" dissonance is quite palpable. Upchuck Warning #3: Delousification necessary after Free Republic.
The ads themselves aren't any more convincing or valid compared to the earlier pap Swiftliars offered. It's just more of the same dire, threatening bullpuckey.
Effectiveness? Probably in the classic vein of all late-campaign slime that's already been aired: little.
GOTV!