Oliver Willis was definitely onto something with this, and I think it's starting to take on a life of its own. It's something called
Brand Democrat, and I think we all should take part in this as a marketing ploy to get the Democratic viewpoint out for all to see.
According to Oliver's recent post, 152 pieces of apparel have been purchased. Not bad for a beginning brand! I'm in full agreement that we need to consider the following:
- Buying as much of this stuff as we can and wearing it with love.
- Getting this concept into major ads for major newspapers, even commercial and internet advertisements (calling MoveOn.org, DNC...)
Everyone spread the word about this. We may have finally found the means of combating the Right-Wing Machine with capitalist ingenuity!