Daily Kos

DNC's New Flash Ad - More bad delivery

by TheC

Fri Mar 19, 2004 at 04:04:43 PM PDT

Uggh... these guys need to get it together.  The DNC seems to struggle often when it comes to delivering a clear and convincing message, which is a shame, because they have so much material to work with in this Bush administration.  This latest Flash animation entitled Bush's $5.2 Trillion Deficit is a perfect example.  Yes, the deficit is out of control and needs to be addressed.  Yes, specific spending cuts in child welfare and job training programs are immoral and need to be reversed.  However, when these two things are jammed together in the same clip without any transition, they really just end up as conflicting complaints.  You want Bush to cut the deficit, yet increase spending.  That's how this clip views.  That doesn't make much sense. (This entry will likely make more sense after you've viewed the clip  http://www.democrats.org/.)

If it were phrased such that the clip points out that the deficit is sky high, while AT THE SAME TIME, none of that money is being spent on important priorities like child welfare, etc... then it might be effective.  But this clip doesn't do that at all.  The way a message is delivered is just as important, if not more important, than the content itself.  The DNC had better figure this out fast!

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Permalink | 16 comments

  •  Wow (none / 0)

    That's a horrible little movie they have there.

    "Only God, no other kings, let the mighty eagle soar." John Ashcroft

    by sam in new yoik on Fri Mar 19, 2004 at 04:07:26 PM PDT

  •  That's what I thought. (none / 0)

    I thought exactly the same thing.
    The animation needs some help too, but I figure if I can't do any better, I can't complain. ;o)

    by Jefe Le Gran on Fri Mar 19, 2004 at 04:09:25 PM PDT

  •  I want my donation back... (4.00 / 3)


    This isn't a goddam game.  This isn't some 4th grade computer animation contest.  Kerry isn't running for a city council seat.

    This is war.  I wish the DNC would goddam well act like it.

    - - - -

    By the way, this weekend go out and buy John Dean's new book, "Worse Than Watergate."  The main section is only 200 pages, so you can finish it in a few sittings.  Great stuff...scary.  And Dean's more qualified than anyone to make the title's claim.  4 stars.  Get it now.  And then you'll be even more pissed about the DNCs little Saturday morning cartoon.

    Quoth the maverick: 'Forever war.'

    by Bill in Portland Maine on Fri Mar 19, 2004 at 04:15:47 PM PDT

  •  Dead-on right ... (none / 1)

    Great points TheC.
    How can they complain about the deficit and in the same breath complain about social spending cuts? The budget just doesn't work that way. You either have deficits AND social spending, or lower the deficit VIA social spending cuts.
    More cluelessness from the DNC.
    As well, they don't even mention the largest problems for the deficit - the tax cut for millionaires and billionaires, the billions spent in Iraq, hundreds of billions in corporate welfare, giveaways and subsidies, the billions increased in defense spending not affiliated with the Iraq invasion, etc. Ugh.

    Blogs: Politizine & Nader didn't cost Gore in 2000

    by radiotony on Fri Mar 19, 2004 at 04:19:01 PM PDT

  •  absolute crap (none / 0)

    Wow, I have to admit, I didn't expect it to be that bad.  Folks should deluge them with negative comments until they pull it from the front page.  What an embarrassment.

    by Jeff Simpson on Fri Mar 19, 2004 at 04:56:51 PM PDT

  •  The DNC effort (none / 0)

    seems amateurish, to say the least.  A mess.
    I haven't searched at the RNC, but CNN today ran the Dems lame effort along side the lastest flash offering from the Repubs, yikes.  Theirs was very effective and well done.  Even entertaining in its brief time...(oh shit it is being run again right now on Inside Politics)

    Masses, piles of elephant shit, in wheelbarrows to hurl at McAuliffe or whoever is responsible for what looks like a high school club effort.

    by Marisacat on Fri Mar 19, 2004 at 05:20:31 PM PDT

  •  I am filled with shame (none / 0)

    and pretty embarrassed, too!

    Aren't 99% of the greatest creative minds in America on OUR side? Why can't they get a decent spot?

    And what were they thinking making the protestors look so unappealing? Don't they know anything about branding? We're supposed to identify with a bunch of identically dressed, overweight dweebs?

    All the coolest people I know are left-wing Democrats. It's time we saw ourselves in these ads.

    by matt n nyc on Fri Mar 19, 2004 at 05:22:04 PM PDT

  •  That is pathetic... (none / 0)

    That's the best they can do?  It looks and sounds like a 1950s film strip.

    My god, no wonder Rove can run circles around us, message-wise.

    They are in dire need of some good communications/strategy people at DNC headquarters.  Not to mention some good design/programming folks.

    That's just lame...

    by Bob Johnson on Fri Mar 19, 2004 at 05:27:12 PM PDT

  •  gaaah (none / 0)

    That is really horrible!  WTF?  It looks like they used whatever crappy clip art came with their design program.  So.. somebody from the Chameleon Group who did the ad knows somebody who knows somebody at the DNC, right?  

    For crying out loud.  Put out a call on a blog or two, plenty of folks in the blogosphere would do a better job and probably for much less than they paid those people.  

    on strike.

    by daria g on Fri Mar 19, 2004 at 05:59:01 PM PDT

  •  Wow ... (none / 0)

    However, I just saw a great ad by The Media Fund about lost manufacturing jobs on Channel 9 here in Manchester.

    Camera fixed on a factory stack. Paraphrasing, 'It's true that President George W. Bush has created a lot of jobs in the past three years ...' camera angle widens to reveal Chinese writing on the side of the factory walls and trains '... unfortunately, in places like China...' graphic of 3 million lost jobs ... 'We need a president who will create jobs for our workers.'

    The site has the ad: http://makeamericaworkforus.org/
    Is this the Soros outfit?

    The problem is that the Republicans could do a similar ad. I can almost hear the text:
    "While Democrat John Kerry attacks our president on jobs, he forgets that he voted for trade deals that have sent millions of jobs overseas. John Kerry voted for Permanent Most Favored Nation Trade Status to China yet blames the president for jobs going to China ..."

    Tagline?

    "John Kerry: A flip-flopping liberal Massachusetts Democrat ..."

    Blogs: Politizine & Nader didn't cost Gore in 2000

    by radiotony on Fri Mar 19, 2004 at 07:11:24 PM PDT

  •  Wow ... (none / 1)

    However, I just saw a great ad by The Media Fund about lost manufacturing jobs on Channel 9 here in Manchester.

    Camera fixed on a factory stack. Paraphrasing, 'It's true that President George W. Bush has created a lot of jobs in the past three years ...' camera angle widens to reveal Chinese writing on the side of the factory walls and trains '... unfortunately, in places like China...' graphic of 3 million lost jobs ... 'We need a president who will create jobs for our workers.'

    The site has the ad: http://makeamericaworkforus.org/
    Is this the Soros outfit?

    The problem is that the Republicans could do a similar ad. I can almost hear the text:
    "While Democrat John Kerry attacks our president on jobs, he forgets that he voted for trade deals that have sent millions of jobs overseas. John Kerry voted for Permanent Most Favored Nation Trade Status to China yet blames the president for jobs going to China ..."

    Tagline?

    "John Kerry: A flip-flopping liberal Massachusetts Democrat ..."

    Blogs: Politizine & Nader didn't cost Gore in 2000

    by radiotony on Fri Mar 19, 2004 at 07:11:32 PM PDT

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