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Cross posted at the Blog.

The first national survey of public attitudes and opinions about Wal-Mart by Zogby International finds American adults hold an increasingly negative view of Wal-Mart.  The poll found 38 percent, or nearly 4 in 10 Americans, hold an unfavorable opinion of Wal-Mart, and 46 percent of Americans believe Wal-Mart's public image is worse than it was 1 year ago.

The poll found that 56 percent of American adults agreed with the statement - "Wal-Mart was bad for America. It may provide low prices, but these prices come with a high moral and economic cost." In contrast, only 39 percent of American adults agreed with the opposing statement - "I believe Wal-Mart is good for America. It provides low prices and saves consumers money every day."

"Despite two high-priced image makeovers, Wal-Mart's public image is in a tailspin.  Over the last year, Wal-Mart's image has declined at an alarming rate with the American people.  Unless Wal-Mart addresses these growing concerns, the company will face a mounting public backlash," stated Paul Blank, campaign director for

The Zogby poll, commissioned by, was a national telephone survey of 1,012 adults conducted by Zogby International from 11/15/05 through 11/18/05 and had a margin of error of +/- 3.2%.

The effect of the campaign over the last year can be best assessed by comparing several questions from the new Zogby poll to results from a similar national poll conducted by Lake, Snell, Perry in January 2005.

To see survey results, Click here. [Adobe PDF]

Originally posted to Another Ex Kerry Staffer on Thu Dec 01, 2005 at 11:02 AM PST.



Does your opinion of Wal-Mart stop you from shopping there?

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