The first national survey of public attitudes and opinions about Wal-Mart by Zogby International finds American adults hold an increasingly negative view of Wal-Mart. The poll found 38 percent, or nearly 4 in 10 Americans, hold an unfavorable opinion of Wal-Mart, and 46 percent of Americans believe Wal-Mart's public image is worse than it was 1 year ago.
The poll found that 56 percent of American adults agreed with the statement - "Wal-Mart was bad for America. It may provide low prices, but these prices come with a high moral and economic cost." In contrast, only 39 percent of American adults agreed with the opposing statement - "I believe Wal-Mart is good for America. It provides low prices and saves consumers money every day."
"Despite two high-priced image makeovers, Wal-Mart's public image is in a tailspin. Over the last year, Wal-Mart's image has declined at an alarming rate with the American people. Unless Wal-Mart addresses these growing concerns, the company will face a mounting public backlash," stated Paul Blank, campaign director for WakeUpWalMart.com.
The effect of the WakeUpWalMart.com campaign over the last year can be best assessed by comparing several questions from the new Zogby poll to results from a similar national poll conducted by Lake, Snell, Perry in January 2005.
To see survey results, Click here. [Adobe PDF]